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Archive for October, 2008

25
Oct
08

Quit


Original: Nicorette

Agency: Draft FCB Kobza

Country: Austria

Awards: Eurobest 2007 Print Bronze

Year: October 2007

Source: http://www.coloribus.com/admirror/pseudo_smoking/

 

Less Original

Advertising Agency: Reel, Dubai
Executive Creative Director: Sikander Baig
Copywriter: Maryam Khan
Design: Sikander Baig
Account Director: Aatikah Sharafat
Photographer: Sameer Mughal

Year: May, 2008

Source: http://www.adblogarabia.com/world-no-smoking-day/

the-spin

Published in Campaign ME. 9 November 2008. The Spin. Page: 36.

ghost-busters

 

Lateral Thinking: When a low probability line of thought leads to an effective idea, there is a “Eureka” moment and at once the low-probability approach acquires the highest probability. – Edward De Bono. Excerpt from a book by John Townsend & Jacques Favier titled The Creative Manager’s Pocketbook. Page: 2. ISBN: 1-870471-69-5.

copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia.

Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN: 0-304-35505-4.

“Imitation is the sincerest form of thievery” excerpt from a book by Capsule titled Design Matters. Page: 84. ISBN -13:978-1-59253-341-1.

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22
Oct
08

Bizarre


Original: Iope

Agency: BBDO

Country: South Korea

Year: 2005

Source: the above example is featured in a book titled “Nouveau?” by Joe La Pompe. Page: 244. ISBN: 978-2-7533-0069-9.

Less Original: Bazaar magazine (Front cover)

Country: Kuwait

Year: 2008

This following copycat which is based on a stock image was entered into the MENA Crystal Awards in an unethical attempt at winning. The attempt is documented in Communicate January 2007 issue N. 24. Page: 46.

GMR arabic 2007138  

Featured in Communicate magazine (in association with Advertising Age), January 2007 issue N. 24. Page:46. the article is showcasing the MENA Crystal awards entries. DDB Jordan has nerves to enter this work into a regional award.

A magazine which is distributed free of charge and relays solely on advertising revenue for survival; should invest in an original cover design.

To avoid such embarrassments why not use the good relations built over the years with the advertising community – make a cover design competition (based on the theme of the next issue) which could be sponsored /supported by the IAA Kuwait chapter; the winner would get free advertising space – perhaps a DPS in return for a professionally designed cover page and some bragging rights sounds like a win-win situation. I am confident both agencies and freelancers would participate 😉 just a thought.

NB. Anyone remember the Bazaar cover design which was scanned directly from an HP ad 😉

Lateral Thinking: When a low probability line of thought leads to an effective idea, there is a “Eureka” moment and at once the low-probability approach acquires the highest probability. – Edward De Bono. Excerpt from a book by John Townsend & Jacques Favier titled The Creative Manager’s Pocketbook. Page: 2. ISBN: 1-870471-69-5.

A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia.

Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN: 0-304-35505-4.

“Imitation is the sincerest form of thievery” excerpt from a book by Capsule titled Design Matters. Page: 84. ISBN -13:978-1-59253-341-1.

woman_day_thumbnail

here is another axample of woman and lamp which is diffrent in a similar way 😉

“Design is a better idea” – Steve Sikora (Design Guys). an excerpt from a book titled “401 Design Meditations” by Catharine Fishel. Page: 15. ISBN: 1-59253-127 – x.

Without women, there isn’t light in this world. Greetings in your day.
Luminaria. Lightening your life
.”

Agency: Publicidad Comercial LOWE & Partners / Honduras
Creative: Alvaro Salgado
Creative Director: Enrique Zaldivar
Art Director: Christian Godoy / Alvaro Salgado
Copywriter: Enrique Zaldivar

Source: http://adoholik.com/2008/03/08/luminaria-womens-day/

CA001

Featured in Communication Arts magazine. January/February 2006. Page:86.

2005 chewing

Client: Orbit chewing gums

Agency: Energy BBDO

Country: USA – 2005

Source: Joelapompe book

22
Oct
08

If Only


Less original: Khaleej Times

Creative Agency: Brandcom, Dubai – 2007
Creative Director: Manoj Ammanath
Copywriter: Manoj Ammanath
Art Direction: Jeevan Doddanagudde

A 99.999% copycat. Same category (PSA), same concept, same execution, same layout, and same headline; just the logo is different J

Source: http://www.adblogarabia.com/khaleej-times-does-it-again-this-time-its-smoking/


September – 2000

Source: http://www.coloribus.com/admirror/big_cigarette_filter/

Lateral Thinking: When a low probability line of thought leads to an effective idea, there is a “Eureka” moment and at once the low-probability approach acquires the highest probability. – Edward De Bono. Excerpt from a book by John Townsend & Jacques Favier titled The Creative Manager’s Pocketbook. Page: 2. ISBN: 1-870471-69-5.

A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia.

Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN: 0-304-35505-4.

“Imitation is the sincerest form of thievery” excerpt from a book by Capsule titled Design Matters. Page: 84. ISBN -13:978-1-59253-341-1.

20
Oct
08

CNN


20
Oct
08

Fry & Die


Less original

Advertising Agency: Strategies, Cairo – 2008
Creative Director: Sami Samour
Associate Creative Director:Bassem Sabry
Copywriter: Hamdi Nagiub
Art Director: Mohamed Zakaria

Source: http://www.adblogarabia.com/v-sign-of-a-revolution-in-fries/

The above copy cat concept was entered into the 2009n Dubai Lynx with a different background and type face!!!! i will try to get you the award version.

As promised the next visuals represent the revamped and modified version of the copy cat ad which was  entered into the 2009 Dubai Lynx to compete unethically with other agencies.

dsc03053

dsc03052

dl_trophy

frite2008b

frite2003

Advertising Agency: Taterka Comunicações, São Paulo, Brazil – July 2008
Creative Director / Copywriter: Rodrigo Vezzá
Art Director: Luciano Honda
Photographer: Arnaldo Pappalardo

Source: http://www.coloribus.com/admirror/painted_hands/

20
Oct
08

Evolution or Evilution


Agency: JWT Cairo – 2008

Executive Creative Director: Fady Chamaa
Art Director: Moheb Mounir
Copywriters: Fady Chamaa

Source: http://www.adblogarabia.com/global-warming-evolution-back-into-the-ocean/

picture-20

many more examples of the same concept are avilable from the source: http://www.coloribus.com/admirror/evolution_of_the_human/

Continue reading ‘Evolution or Evilution’

17
Oct
08

Rocket table


An optical illusion (also called a visual illusion) is characterized by visually perceived images that are deceptive or misleading. The information gathered by the eye is processed by the brain to give apercept that does not tally with a physical measurement of the stimulus source. There are three main types of illusion – literal optical illusions that create images that are different from the objects that make them, physiological illusions that are the effects on the eyes and brain of excessive stimulation of a specific type – brightness, tilt, color, movement, and cognitive illusions where the eye and brain make unconscious inferences. – Wikipedia.




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Louai Alasfahani

ANUBIS was a very old god of the ancient Egyptians, universally worshipped throughout the land and became considered the gatekeeper and ruler of the underworld; the “Guardian of the veil“ he was “Lord of the Cleansing Room” and the opener of the roads of the North. “He observed the weighing of the deceased’s heart against the feather of Maat [Truth] and reported his findings to the jury of the gods.

CONTACT

louai@paragonmc.com

Skype: louai.asfahani

Oman Mobile: +968 94 009977

Kuwait Mobile: +965 66 009977

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