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11
Sep
08

Nouveau?


The recently published book titled “Nouveau?” ISBN: 978-2-7533-0069-9 by Joe La Pompe is in my personal opinion a really brave step forward towards the advancement of true creativity in the advertising industry on a global scale; as in an effort to reduce copy cat advertising the contents of the book shed light and exposes with clear visual evidence, dates, client names, agency name, country, etc; the so-called “telepathy” that is spreading like a pandemic proving the adage that “You can fool some of the people some of the time but you cannot fool all the people all the time” 😉

My advice is BUY THE BOOK it is worth it; You will not be disappointed as the book features plenty of award winning copycat examples from the Middle East and India; some of the examples are featured in the authors website www.joelapompe.net few are featured on this blog and very soon more examples will be posted with permission from the author…so watch this space.

Regards,

Louai Alasfahani

editions-sw-21

Watch the  video interview with Joe (English sub-titles) in Cannes Lions ACT (Advertising Community Together) exhibition.

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Louai Alasfahani

ANUBIS was a very old god of the ancient Egyptians, universally worshipped throughout the land and became considered the gatekeeper and ruler of the underworld; the “Guardian of the veil“ he was “Lord of the Cleansing Room” and the opener of the roads of the North. “He observed the weighing of the deceased’s heart against the feather of Maat [Truth] and reported his findings to the jury of the gods.

CONTACT

louai@paragonmc.com

Skype: louai.asfahani

Oman Mobile: +968 94 009977

Kuwait Mobile: +965 66 009977

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