old tune

Published: September 2000

Published: September 2000

Less Original

Type of Entry: Newspaper

Category: Public Health & Safety,

Public Awareness,Fundraising & Appeals

Title: PIANO

Advertiser/Client: DR. SUHAIL R SAIYAD

Product/Service: DENTAL CLINIC

Entrant Company, City: TBWA\ZEENAH, Muscat

Country: OMAN

Advertising Agency, City: TBWA\ZEENAH, Muscat

Country: OMAN

Creative Director: Vikram Reddy

Copywriter: Jack Samaha

Art Director: Jack Samaha

Illustrator: Jack Samaha

Account Supervisor: Mohammad Al Farei


The above copy cat ad was entered and shortlisted in the Dubai Lynx 2008; however they did not win anything thanks to the alert panel of judges.

Less Original

Agency: JWT Kuwait

Client: Signal

Creative Director: Mazen Fayad

Art Director: Mouner Malhab

Copywriter: Katia Aranji


The above copy cat by JWT Won a Silver at the KAAA Awards 2007!!!

“When there is an original sound in the world, it makes a hundred echoes” – John G. Shedd

A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia.

Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN: 0-304-35505-4.

“Imitation is the sincerest form of thievery” excerpt from a book by Capsule titled Design Matters. Page: 84. ISBN -13:978-1-59253-341-1.


Published in Campaign, 7 December – 20 December, 2008 issue, First page.


Published in Campaign, 7 December – 20 December, 2008 issue, page: 5.

No one is saying that you cant use a piano. just be original and creative.







Clinet: SZ Klassik

Agency: Heye & Partner Werbeagentur GmbH

Awards: ADC, Gold at DCC 06, Bronze in the “Die Anzeige”, Red Dot Award for Design.

Country: Germany

Year: 2005

Featured in a book by Ed. Julius Wiedemann titled “Advertising Now. Print” by Taschen publishing, Page: 295. ISBN: 978-3-8228-4027-6.


17 Responses to “old tune”

  1. 1 kre8tive
    July 6, 2008 at 2:05 pm


  2. July 6, 2008 at 3:56 pm

    This is the sad state of creativity, ethics and the judging jury in this part of the world 😦 The funny part is that these “top creative’s” from “international” agencies are not practicing what they are preaching and have the audacity to mock others who are wining while playing by the rules 😉

  3. 3 kre8tive
    July 6, 2008 at 8:52 pm

    It is not about creativity, but the real ABSENCE of it. Pity.

  4. July 7, 2008 at 12:13 am

    “A legacy is something you build every day” – Jamie Koval

    To each and every one of you out there i ask…what is your legacy?

  5. 5 X
    July 7, 2008 at 5:45 pm

    Wow thats right on the spot dude i cant believe it JWT sucks

  6. 6 jayson
    July 9, 2008 at 10:24 am


    nice blog anubis! 🙂

  7. July 9, 2008 at 12:21 pm

    thanks jayson.

  8. 8 Anonymous
    July 13, 2008 at 3:56 pm

    Well done. Can’t believe an international agency has the audacity to copy an ad like this. Even worse is the fact that it’s a rehashed version of an already pirated ad that went on to win an award just last year, that too in the same region. Shame on such agencies – both TBWA Zeenah and JWT.

  9. July 15, 2008 at 12:47 am

    You should read JWT – Kuwait creative director speech on creativity posted on this blog with the title “Keep (t)alking” 😉

  10. 10 Lance
    November 24, 2008 at 12:56 pm

    Well… as we have learnt, there is nothing new under the sun. Calling this a copy is like saying that all artists copy Da Vinci’s work when they paint a portrait of a woman… You must admit that there is an idea behind it. Yes I work for TBWA\ZEENAH and no I didn’t work on this ad.

  11. November 24, 2008 at 9:54 pm

    Lance…you are kidding right?

  12. 12 X
    December 3, 2008 at 11:30 am

    Lance how doz it feel 2 work 4 a copy cat?

  13. 13 Theodora
    December 23, 2009 at 10:24 am

    Well I think you guys (Anubis and the other anonymous guy) does not have anything to do. First of all go back to these 2 agencies(TBWA and Zeenah) background,then talk. As the song says if you cannot reach the grape you say that it tastes sour.

  14. December 23, 2009 at 10:39 am

    Congratulations Theodora for landing a job at TBWA\Zeenah. You seem to know a lot about grapes but what about wine? Bulgarian wine specifically. Nazdrave

  15. 15 Theodora
    December 23, 2009 at 11:26 am

    Well for your kind information I do not work for TBWA/Zeenah, but I do know about their performance. And instead of replying in an ironic way have a valuable reply Mr. Anubis.
    Regarding the wine I am totally aware of what to choose and defend as well. cheers

  16. December 23, 2009 at 3:56 pm

    Theodora, I appreciate your feelings for TBWA\Zeenah and i am sure that they are the greatest agency in Oman till date; however that doesn’t change the fact that “this” concepts is a copycat at worst case scenario and a cliche; at best. you should accept that in the creative arena criticism is a fact of professional life; award shows are a form of critique of ones entered work.

    NB. This post is not a personal attack on anyone. I have visited TBWA\Zeenah office (as an IAA board member) and met with their Group General Manager and some agency team members; so from my personal experience i can say they are decent professionals.

    Dovijdane & Chistita Colida,

  17. 17 Theodora
    December 28, 2009 at 8:30 am

    Anubis, thank you for the detailed reply. I do understand your point of view, but the way you posted the comment was a bit of exaggerated which took it from my point of view to a personal one.
    Yet we cannot deny that there was an idea behind it as Lance mentioned earlier. I know as well and respect your efficiency and knowledge in this field and value your point of view, however it does not mean we share the same point of view.
    At the end critics are to add value not to go down towards shame and so on.

    As reverted it was not my personal feelings, but TBWA/Zeenah expertise.

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Louai Alasfahani

ANUBIS was a very old god of the ancient Egyptians, universally worshipped throughout the land and became considered the gatekeeper and ruler of the underworld; the “Guardian of the veil“ he was “Lord of the Cleansing Room” and the opener of the roads of the North. “He observed the weighing of the deceased’s heart against the feather of Maat [Truth] and reported his findings to the jury of the gods.


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