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04
Jul
08

Fruity


Released: June 2004 (enterd in the Cannes Lions 2004)

Account Supervisor: Maria E. Ruiz

Advertiser Supervisor: Gerson Lugo

Photographer: Reynaldo Rodriguez

Entrant Company: EJE SOCIEDAD PUBLICITARIA

Creative Team: Enrique Renta,Leslie Robles,Luis Figueroa

Source:http://www.coloribus.com/paedia/prints/2004/06/28/56911/

e5692402a6d4ead98219ad61895814b2b7c8bd78/

Check out KAAA Book page 31. this copy cat won Silver at the KAAA 2006 awards!!!

Less Original

Title: Breast Cancer Melons

Client: Bazaar Magazine

Agency: Bates Pangulf Kuwait

Creative Director: Souheil Arabi

Copywriter: Aaron Arthur

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H&C Leo Burnett breast cancer ad Published in Arab Ad magazine October 2003 issue Vol. 13, No. 9. Pages: 6 & 55 & 94 & 95.

 

 

A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia.

Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN: 0-304-35505-4.

“Imitation is the sincerest form of thievery” excerpt from a book by Capsule titled Design Matters. Page: 84. ISBN -13:978-1-59253-341-1.

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10 Responses to “Fruity”


  1. 1 X
    July 7, 2008 at 5:48 pm

    Get a life bats . . .

  2. August 17, 2008 at 3:39 pm

    to the author of this blog, before you post some story make sure that your topic is relevant &
    correct information what so ever… my name is mario pulvida & i dont even know you to used my name in this ad, please delete this or change to a real art director who ever created this AD
    or i will file a legal action against you…

    thank you & goodluck
    mario pulvida

  3. August 17, 2008 at 3:49 pm

    to the author of this blog, before you post some story make sure that your topic is relevant &
    correct information what so ever… my name is mario pulvida & i dont even know you to used my name in this ad, please delete this or change to a real art director who ever created this AD

    “Ignorance of the law is no excuse!”

    thank you & goodluck

  4. August 17, 2008 at 5:28 pm

    Dear Mario Pulvida,
    You were credited as the Art Director of this ad (which won a KAAA award) in the published book by the organizers of the KAAA award ceremony.
    So if there is really a mistake which is bothering you then you should first take it up with your agency (as they wrote the credits for each entry which makes them responsible for giving wrong information) if that is not good enough for you then you should take it up with the KAAA organizers (as they published the credits in their book).
    But if you still think that this is not good enough for you; then here is my mobile number +965 6009977 give it to your lawyer and let him give me a call :*
    NB. “Don’t mistake kindness for weakness”& “Don’t threaten unless you can back it up” 😉
    Regards,
    Louai Alasfahani

  5. August 17, 2008 at 9:32 pm

    Dear Loaui Alasfahani,

    Yes i am an art director of a different company but not Bates Pan Gulf, i have no connection with Bates Pangulf ever…you are therefore requested to double check with your source from Bates regarding the of the person.

    I am not bothered at all, because i am sure that the mistake is from your source or blog.

    I attended the 2006 advertising award with my previous company but not bates pan gulf, i should have received that prestige award that you are mentioning in your blog..
    I’m not threatening you, but make sure that the information of your blog is accurate and relevant. Please inform your source from Bates Pan Gulf if they have the name Mario Pulvida in their list.

    I will ask my lawyer if the above matter is not rectified, be aware that you have a reputation to protect in the advertising business.

    Hope to hear from you.

    Regards,
    Mario

  6. August 17, 2008 at 9:41 pm

    Dear Loaui Alasfahani,

    Yes i am an art director of a different company but not Bates Pan Gulf, i have no connection with Bates Pangulf ever…you are therefore requested to double check with your source from Bates regarding the name of the person.

    I am not bothered at all, because i am sure that the mistake is from your source or blog.

    I attended the 2006 advertising award with my previous company but not bates pan gulf, i should have received that prestige award that you are mentioning in your blog..
    I’m not threatening you, but make sure that the information of your blog is accurate and relevant. Please inform your source from Bates Pan Gulf if they have the name Mario Pulvida in their list.

    I will ask my lawyer if the above matter is not rectified, be aware that you have a reputation to protect in the advertising business.

    Hope to hear from you.

    Regards,
    Mario

  7. August 18, 2008 at 11:14 am

    Relax Mario, We are just trying to raise the bar here so we did check and found out that you were telling the truth so we removed you name based on the new facts that widened our Horizon.

    NB. Send my best wishes to your lawyer and ask him to delete my phone number 🙂

    Regards,
    Louai Alasfahani

  8. August 18, 2008 at 12:14 pm

    louai,

    thank you very much for understanding, regarding this matter i hope that everything is clear & solved.
    No worry i will send regards to my layer and till her to delete your number 🙂

    regards
    mario

  9. August 18, 2008 at 12:23 pm

    C 🙂 🙂 L


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Louai Alasfahani

ANUBIS was a very old god of the ancient Egyptians, universally worshipped throughout the land and became considered the gatekeeper and ruler of the underworld; the “Guardian of the veil“ he was “Lord of the Cleansing Room” and the opener of the roads of the North. “He observed the weighing of the deceased’s heart against the feather of Maat [Truth] and reported his findings to the jury of the gods.

CONTACT

louai@paragonmc.com

Skype: louai.asfahani

Oman Mobile: +968 94 009977

Kuwait Mobile: +965 66 009977

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