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10
May
08

Reflections of Creativity


Client: Gulf Franchising Co. – Kuwait

Client: Mega Mall – UAE

Source: Foucs Inteligence Report

Source: National Geographic

dubai-lifstyle-city

Dubai Lifestyle City was published in November, 2008

lexus1  lexus2

Agency: Saatchi & Saatchi, Kuwait
Creative directorJohn Oldfield
Art directorPeter Al Hajj
Photography: Romeo Production

Year: 2009

picture-6

Published in Media Week ME. April 12, 2009. Page: 28.

Source: http://www.mediaweekme.com

A cliché (from French, klɪ’ʃe) is a phrase, expression, or idea that has been overused to the point of losing its intended force or novelty, especially when at some time it was considered distinctively forceful or novel. – Wikipedia.

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5 Responses to “Reflections of Creativity”


  1. 1 Hala
    April 8, 2009 at 3:28 pm

    hi louai
    i understand when you place these showing similarities in ideas/concepts but also execution. however, i do not agree that ideas should not be similar around the globe. Reflection of taste is a ONE concept after all however executing it through shadow in the dark, sun shades, projectors, etc.. is what really matters. cheers,

  2. April 8, 2009 at 4:10 pm

    Dear Hala,

    I do not disagree with you on this point that is why this is posted under Cliche’ and not under copy-cat.
    thank you for sharing your ideas and please keep visiting.

    Regards,
    Louai Alasfahani

  3. 3 kre8tive
    April 9, 2009 at 9:03 am

    Aren’t you going to add the reflections ad by Saatchi for Lexus? It would be a great addition to the sunglasses collection 🙂

  4. April 9, 2009 at 11:30 am

    Special request granted 😉

  5. 5 kre8tive
    April 9, 2009 at 3:52 pm

    Do I love this blog or what? Thanks Louai 😉


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Louai Alasfahani

ANUBIS was a very old god of the ancient Egyptians, universally worshipped throughout the land and became considered the gatekeeper and ruler of the underworld; the “Guardian of the veil“ he was “Lord of the Cleansing Room” and the opener of the roads of the North. “He observed the weighing of the deceased’s heart against the feather of Maat [Truth] and reported his findings to the jury of the gods.

CONTACT

louai@paragonmc.com

Skype: louai.asfahani

Oman Mobile: +968 94 009977

Kuwait Mobile: +965 66 009977

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