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05
May
08

Smoking people


Al Jameya Al Khayreya li Mukafahat Al Tadken 

Advertising Agency: Free Picture, Riyadh

Creative Director: Abdullah Awad

Art Director: Abdullah Awad

Photographer: Jaime Nefar

Country: Kingdom of Saudi Arabia – 2007

Source: You’re ‘burning’ yourself, your country and people

Client: Alghanim 

Agency: Impact BBDO

Country: Kuwait – 2006

This artwork has never been published still it got entered into the ACT initiative!!!


All three ads communicate “death caused by cigarettes” with a visual of burning humans/lives in a process of lateral thinking.

Picture 4

Picture 3

The above images are screen shots from the Spirit Ads advertising agency website 

Source: http://www.spiritads.com/

AntiSmokedesign1

Al Jameya Al Khayreya li Mukafahat Al Tadken 

Advertising Agency: Free Picture, Riyadh

Creative Director: Abdullah Awad

Art Director: Abdullah Awad

Photographer: Jaime Nefar

Country: Kingdom of Saudi Arabia – 2007

Source: You’re ‘burning’ yourself, your country and people

A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia

Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN: 0-304-35505-4.

“Imitation is the sincerest form of thievery” excerpt from a book by Capsule titled Design Matters. Page: 84. ISBN -13:978-1-59253-341-1.

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10 Responses to “Smoking people”


  1. 1 Jo
    April 19, 2009 at 11:52 am

    The impact ad was done on the 25th of July 2006, as for the Free Picture, Riyadh ad was done in 2007.

  2. April 19, 2009 at 1:42 pm

    thanks Jo for the interesting information; however the question still stands “was it ever published?”

  3. 3 Jo
    April 19, 2009 at 1:58 pm

    It was done as an internal awerness campaign for alghanim. I think they were posters rather then ads.

  4. April 19, 2009 at 3:52 pm

    The is an excerpt from the http://www.act-responsible.org eligibility criteria:

    “We accept ads created for TV, Cinema, Press, Outdoor, Postcards and Interactive ones published since January 2007″.

    The keywords here are PUBLISHED and since 2007. it is clearly a double violation of the rules.

  5. 5 Advertainment
    July 30, 2009 at 11:59 am

    yeah so this is a major rip off! We did this back in 2004 http://www.spiritads.com under press section. We also contacted the agency in Riyadh and they didn’t care much and neither did we. So it was all OK!

  6. July 30, 2009 at 3:22 pm

    If you think it is Ok then why did you contact them in the first place?

    I do not think it is Ok for anyone to steal an idea, profit financially from selling it to their client, while hard working people who did not steal lost the pitch for being ethical. what happens next is such unethical agencies participate with plagiarized artworks in creativity competitions and IF they win they would have deprived an ethical agency or designer from their moment under the lime light. Awards are used as a marketing tool to attract new clients by means of differentiating themselves from other agencies and the cycle continues which some times leads to advertising awards scandals; which is bad for everyone in the industry.

  7. 7 Advertainment
    July 31, 2009 at 11:01 pm

    We didn’t because it’s based in London! And I don’t think at that time we really cared oh someone from Riyadh is going to enter it for European awards in any case. That apart it was the MD who contacted them not the creative department.
    And we have people like you who catch these ‘criminals’ and rather support secondary work that your agency produces. Please don’t defend it by saying oh we are in Kuwait and it’s so hard to produce good work.
    I still can’t get over ‘Try us, you’ll go bananas’ hahahaha….

  8. August 1, 2009 at 1:53 am

    It’s not in the vulgar, it’s not in the shock that one finds art. And it’s not in the excessively beautiful. It’s in between; it’s in nuance.

    — DUANE MICHALS

  9. 9 Advertainment
    August 1, 2009 at 5:36 pm

    Mate this ain’t art its communication. And stop quoting others rather spend time with your departments helping them coming up with better ideas.
    Show me one decent idea that your company has done. Went through your whole agency site and all I could see is mediocre, cringe worthy ideas.
    And don’t say oh oh see see we won so many awards in Kuwait! You have been shortlisted just twice in the MENA region and that’s it. Someone really needs to quickly have a chat with your clients and tell them please, please get a new agency. And I don’t think you are the roster agency for any of these either, their are so lucky!


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Louai Alasfahani

ANUBIS was a very old god of the ancient Egyptians, universally worshipped throughout the land and became considered the gatekeeper and ruler of the underworld; the “Guardian of the veil“ he was “Lord of the Cleansing Room” and the opener of the roads of the North. “He observed the weighing of the deceased’s heart against the feather of Maat [Truth] and reported his findings to the jury of the gods.

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