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01
May
08

Zebra


Original: Citizen watches –  A unique bread of watchAgency : Lintas Worldwide, New YorkUSA – 1986Source: http://www.coloribus.com/paedia/search/

?q=Colored+Hands

Less original:WWFAdvertisingAgency: Saatchi&Saatchi Simko,Geneva, Switzerland – 2007

Creative Director: Olivier Girard

Art Director: Nicolas Poulain

Copywriter: Jean-Michel Larsen

Body painter: Guido Daniele

NB. this ad was shortlisted at the Cannes Lions Festival and won a Grand Prix at the roman de la creation.

Source: http://www.coloribus.com/paedia/

search/?q=Colored+Hands


I do agree that both ads have different messages and target audience however they both have the same art direction.Putting that aside – The art direction for WWF is more relevant and has better visual association (featuring a hand painted as a zebra visually portraits the concept of humans lending a hand to preserve the animal kingdom). The watch ad visually communicates “standing out”. The WWF campaign was later copied by several agencies around the world for a Varity of products and services.

The above examples are also featured in a book titled “Nouveau?” by Joe La Pompe. Pages: 198 – 199 ISBN: 978-2-7533-0069-9.

picture-23

Source: http://www.coloribus.com/paedia/search/?q=Colored+Hands&x=38&y=26

Anubis244

Anubis245

Published in Arab Ad. Pages: 122 – 123.

eclipse

A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia

Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN: 0-304-35505-4.

“Imitation is the sincerest form of thievery” excerpt from a book by Capsule titled Design Matters. Page: 84. ISBN -13:978-1-59253-341-1.

The following example is from my partner site Caught like fishes in a net ? / Bouches dégoût

 

 

 

 

 

 

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Louai Alasfahani

ANUBIS was a very old god of the ancient Egyptians, universally worshipped throughout the land and became considered the gatekeeper and ruler of the underworld; the “Guardian of the veil“ he was “Lord of the Cleansing Room” and the opener of the roads of the North. “He observed the weighing of the deceased’s heart against the feather of Maat [Truth] and reported his findings to the jury of the gods.

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louai@paragonmc.com

Skype: louai.asfahani

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