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01
May
08

origami


Original: Whiskas

Agency: TBWA, London.

Art Director: Alex Holder

Copywriter: Ollie Kellett

Photographer: Rankin

Retouching: E Graphics

UK – 2007

Source: http://www.frederiksamuel.com/blog/2007/08/whiskas.html

Al Bran 1Al Bran 2Al Bran 3

Original: All Bran

Advertising Agency: Leo Burnett, Dubai

Executive Creative Director: Malek Ghorayeb

Copywriter: Chermine Assadian

Art Director: Thomas Derouault

Account Supervisor: Dimitri Papadimitriou

Advertiser’s Supervisor: Will Brockbank

Post Production Company: Julien Lyons

Photographer: Benjamin Dauchez

Source: http://www.adblogarabia.com/all-bran-dont-waste-your-time/

Although both ads communicate through the use of origami as the main visual; however each ad is communicating a different message to a different target audience for a different benefit. Whiskas is communicating the “flavors” of their range of cat food products; while the All Bran is communicating the consumer benefit of fast “digestion”. In the following example below they are communicating “wrinkles”

Advertising Agency: Leo Burnett, Dubai
Executive Creative Director:
Malek Ghorayeb
Creative Director:
Yayati Godbole
Copywriter:
Abraham Varughese
Account Supervisor:
Marwan Farraj
Art Buyer:
Sylvia Trinidad
Art Director:
Mahesh Salgaonkar
Other Credits:
Clockworks – Retouching

Year: April 2010

via: Get rid of tough wrinkles

THE ORIGINAL?
Volkswagen Passat Blue Motion – 2007
“Economical, Ecological”
Agency : DDB Milan (Italy)

LESS ORIGINAL :
Bank Coop – 2008
Agency : Ruf Lanz (Switzerland)

Source: http://www.joelapompe.net/2008/06/05/animals-origamis-with-money-monnaie-singee/

more examples are avilable at http://www.coloribus.com/admirror/money_origami/

Lateral Thinking: When a low probability line of thought leads to an effective idea, there is a “Eureka” moment and at once the low-probability approach acquires the highest probability. – Edward De Bono. Excerpt from a book by John Townsend & Jacques Favier titled The Creative Manager’s Pocketbook. Page: 2. ISBN: 1-870471-69-5.

A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia.

Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN: 0-304-35505-4.

“Imitation is the sincerest form of thievery” excerpt from a book by Capsule titled Design Matters. Page: 84. ISBN -13:978-1-59253-341-1.

75837043_2d4905ee23

Designed and folded by Phillip West.

Source: http://www.flickr.com/photos/phillipwest/75837043/

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3 Responses to “origami”


  1. 1 nicolas
    April 22, 2009 at 12:07 am

    y los pasos

  2. May 28, 2010 at 9:43 pm

    Just want to say what a great blog you got here!
    I’ve been around for quite a lot of time, but finally decided to show my appreciation of your work!

    Thumbs up, and keep it going!

    Cheers
    Christian, iwspo.net

  3. 3 Kathy Wong
    September 29, 2011 at 4:31 pm

    I WANNA MAKE THIS NOW. c:


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Louai Alasfahani

ANUBIS was a very old god of the ancient Egyptians, universally worshipped throughout the land and became considered the gatekeeper and ruler of the underworld; the “Guardian of the veil“ he was “Lord of the Cleansing Room” and the opener of the roads of the North. “He observed the weighing of the deceased’s heart against the feather of Maat [Truth] and reported his findings to the jury of the gods.

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