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01
May
08

Man’s best friend


Original: LifestylesHeadline: “man’s best friend”Advertiser: ANSELL (Tag)Brand name: LIFESTYLES CONDOMS

Agency: THE AGENCY

Country: South Africa

Awards: Cannes Lions 2001 Press No-Prize

Creators Copywriter: MICK BLORE

Art Director: ROGER BURNETT

Account Supervisor: Mike Blore

Creative Director: TREVOR DELANEY

Photographer: Francis Janisch

Typographer: Corne Oberholzer

Source: http://www.coloribus.com/paedia/

search/?q=Figures+from+the+condoms

Less Original: DurexCreative Agency: Tonic Communications, DubaiCreative Director: Vincent RaffrayArt Director: Peter Walker

Copywriter: Vincent Raffray

Illustrator: Peter Walker

Photographer: Peter Walker

UAE – 2007

Source: http://www.adblogarabia.com/durex-ad-with

-a-bunny-wonder-what-that-means/

Both ads are for the same product category (condoms) both have the same art direction and portraying animals!!!

Also check out the same idea as a TVC by following this link http://www.creativereview.co.uk/crblog/durex-balloon-animals/

Lateral Thinking: When a low probability line of thought leads to an effective idea, there is a “Eureka” moment and at once the low-probability approach acquires the highest probability. – Edward De Bono. Excerpt from a book by John Townsend & Jacques Favier titled The Creative Manager’s Pocketbook. Page: 2. ISBN: 1-870471-69-5.

A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia

Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN: 0-304-35505-4.

“Imitation is the sincerest form of thievery” excerpt from a book by Capsule titled Design Matters. Page: 84. ISBN -13:978-1-59253-341-1.

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Louai Alasfahani

ANUBIS was a very old god of the ancient Egyptians, universally worshipped throughout the land and became considered the gatekeeper and ruler of the underworld; the “Guardian of the veil“ he was “Lord of the Cleansing Room” and the opener of the roads of the North. “He observed the weighing of the deceased’s heart against the feather of Maat [Truth] and reported his findings to the jury of the gods.

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