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30
Apr
08

Sushi


Original: WWFAgency: Hakuhodo

Awards: New York Festivals Gold

Japan – 2001

Less original: EMIRATES ENVIRONMENTAL GROUPAgency: JWT

Awards: Print Silver & Outdoor Bronze at the 2008 Dubai Lynx Awards

UAE – 2008

Category: Public Health & Safety,

Public Awareness, Fundraising & Appeals

Title: NYLON BAGS

Product/Service: ENVIRONMENTAL AWARENESS

Advertising Agency: JWT DUBAI

Country: UNITED ARAB EMIRATES

Executive Creative Director: Chafic Haddad

Copywriter: Rola Ghotmeh

Art Director: Rola Ghotmeh

Photographer: Trevor Vaughan

Illustrator: Ashish Vaze / Nabil Kamara

Account Supervisor: Prabakhar Iyer

Other Credits: Food Stylist-Gabby Atkinson

 

Source : http://www.joelapompe.net/

Both ads are visually communicating the environmental issue of sea pollution by means of featuring a plate of sushi/maki rolls with pollutants; through a process of lateral thinking!!!

To add insult to injury the creative director of this awarded copy cat is serving as a judge on the MENA Crystal Creativity Awards jury!!! search for JWT Dubai and see what comes up on this blog alone.

Lateral Thinking: When a low probability line of thought leads to an effective idea, there is a “Eureka” moment and at once the low-probability approach acquires the highest probability. – Edward De Bono. Excerpt from a book by John Townsend & Jacques Favier titled The Creative Manager’s Pocketbook. Page: 2. ISBN: 1-870471-69-5.

A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia

Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN: 0-304-35505-4.

“Imitation is the sincerest form of thievery” excerpt from a book by Capsule titled Design Matters. Page: 84. ISBN -13:978-1-59253-341-1.

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Louai Alasfahani

ANUBIS was a very old god of the ancient Egyptians, universally worshipped throughout the land and became considered the gatekeeper and ruler of the underworld; the “Guardian of the veil“ he was “Lord of the Cleansing Room” and the opener of the roads of the North. “He observed the weighing of the deceased’s heart against the feather of Maat [Truth] and reported his findings to the jury of the gods.

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