Pause II

Original: OlayAdvertising Agency: Saatchi & Saatchi


Awards: Cannes Lions 2003 Press No-Prize

Creators Copywriter: Jureeporn Thaidumrong

Art Director: Kumphol Witpiboolrut

Creative Director: Jureeporn Thaidumrong

Photographer: Jirakit Thoranistrakul


Less original: Nivea VisageAdvertising Agency: TBWA\RAAD

Dubai, UAE

Creative Directors: Nirmal Diwadkar, Milos Ilic

Art Director: Daryl Villanueva

Copywriter: Abraham Varughese

Illustrators: Peter McIntyre, Daryl Villanueva

Account Management: Patricia Balan, Reem Ayyash




Both ads visually communicate “Pause” as the product benefit of using the advertised product – as in Pausing the ageing process.

The Nivea ad got shortlisted at the 2008 Dubai Lynx Awards!!! though it did not win.

Lateral Thinking: When a low probability line of thought leads to an effective idea, there is a “Eureka” moment and at once the low-probability approach acquires the highest probability. – Edward De Bono. Excerpt from a book by John Townsend & Jacques Favier titled The Creative Manager’s Pocketbook. Page: 2. ISBN: 1-870471-69-5.

Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN:0-304-35505-4

A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia


11 Responses to “Pause II”

  1. 1 ang
    April 19, 2008 at 9:50 pm

    ok please stop using famous quotes in your headers without mentioning the author, it’s like you’re claiming it to be urs.

  2. 2 mADman
    April 19, 2008 at 9:56 pm


  3. April 19, 2008 at 10:49 pm

    Which famous quotes would those be? Please be specific.
    You can make the comment on the relevant header.

  4. April 19, 2008 at 10:55 pm

    Please share with us your professional comments on this posting. Do you think it was a coincidence or deliberate?

  5. April 19, 2008 at 10:59 pm

    I see you are bothered by the “idea” that I “might” be using quotes from other people (even though you did not specify or given examples of any)…but you are not bothered at all of what actually being posted!!!

  6. 6 b l o w
    April 19, 2008 at 11:11 pm

    the quote you put on your heaser about fights and dogs… is it your quote?

  7. April 19, 2008 at 11:21 pm

    No it is not my quote. I read it in a book somewhere sometime; but I can’t recall who it belongs to.
    If you can be kind enough as to recall who it belongs to I will update it accordingly. Thanks.

  8. 8 kre8tive
    April 20, 2008 at 3:47 pm

    “t is not the size of the dog in the fight, but the size of the fight in the dog”
    Quote by MARK TWAIN.. Louai, have it corrected please.

  9. April 20, 2008 at 5:11 pm

    Thanks, we already have corrected it.

  10. 10 Yvan
    March 31, 2009 at 10:00 am

    Copy the quote, paste it in, click search, and here you go, you find the source.

    As for these 2 pause aging ads, i don’t think it is copycat. Creative people usually follow similar thinking process, and you would be surprised how a brainstorming in one agency on one subject, and the same subject brainstormed in another agency would lead to the same thoughts/keywords/thinking patterns.

    Some people do copy deliberately. But sometimes ideas end up being similar because of our thinking process. This happens even more when we use visual symbols that are supposed to be understood by a wide audience (like the II for pause here). They both used different ways to visualize the pause symbol, although the message is the same: pause aging. Most probably because the USP of the products is similar for each of them.
    I personally prefer TBWA execution though (no offense to Saatchi) due to the highest degree of interaction with the product.

  11. March 31, 2009 at 11:16 am

    now that you have covered copycats could you explain spoof/ghost ads? thanks for stopping by.

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Louai Alasfahani

ANUBIS was a very old god of the ancient Egyptians, universally worshipped throughout the land and became considered the gatekeeper and ruler of the underworld; the “Guardian of the veil“ he was “Lord of the Cleansing Room” and the opener of the roads of the North. “He observed the weighing of the deceased’s heart against the feather of Maat [Truth] and reported his findings to the jury of the gods.


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