Don’t bite.

Original : Paragon Marketing Communications Less Original: Pencil Advertising

Creative Director: Gilbert Semillano

It is interesting that Gilbert confessed to never publishing this ad (except as a post on a blog).

“It is too much of a coincidence to have the same concept and art-
direction in the same country, same industry in the same time
perioud, except that we created the concept as a calendar (2000
copies) and print ad (published it in the yellow pages).

Debated on:

Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN:0-304-35505-4

A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia

9 Responses to “Don’t bite.”

  1. April 14, 2008 at 11:29 am

    Nice. Sorry but I like Vampire version of Pencil… The bear looks too financial to me, i.e. Bears & Bull in finance.

  2. April 14, 2008 at 11:34 am

    I Like the Vampire by Pencil. The bear looks more “Financial Business” to me. — My 2 Cents

  3. April 30, 2008 at 12:42 am

    like it as much as you like as long as you know who came up with the original idea and who copied us 😉

  4. 4 Gilbert
    April 30, 2008 at 9:40 am

    Sorry Louai, You keep on saying Original but, I have a collection of ads with the same concept of using “pens or pencils” as fangs of animals…. Let me know if you wanna take a look at them and post it here if you dare:-) just for the sake of the argument of you being the orignal and us copying your 2000 copies of calendar (which we never saw).

  5. April 30, 2008 at 10:45 am

    Apology accepted Gilbert; Send in these examples on

    Thank you for confessing the fact that – you did copy – not from us; but from your own “collection of ads with the same concept” and since it is your “own collection” that means you can do whatever you want with it!!! Post-it on blogs, enter awards (without the ad being actually published) and compete unethically with friends in the industry.

    Now that you have confessed; your conscious will be lighter, you will sleep better at night and you will start generating your own ideas which will not be worth anything at the beginning but with patience and time they will amount to something you can call…your own creation and then we can be friends.

    NB. If you had attended the ACT Expo in Al Fanar from 27-29 April, 2008 you would have your own copy of the calendar and a Blog Anubis T-Shirt 🙂

  6. 6 Gilbert
    April 30, 2008 at 11:28 am

    Lou, It seems you really have a problem with the english language (as what Mark Makhoul says) I am not gonna argue further since this is going bollocks and wasting much of our prescious time.:-) I have indeed a very wide understanding of advertising ethics and practices, fyi. But with regards to your conclusions and accusations about us, well it’s yours not mine. Respect to you and Paragon, and the rest of the creatives out there. My conscience is clean and so as my team’s… We do practise what we preach and we’re grown up and professional people, we don’t bark at trees, nor bang heads on brick walls, we’re just minding our own business which is pursuing creativity 🙂 Have a nice day, maestro. Oh btw, would you mind sending us copies of your t-shirt and calendar? That would be lovely.

  7. April 30, 2008 at 12:08 pm

    So does that mean that you will NOT send me your collection to post on this blog 😦

    Feel free to pass by and take as many calendars and T-shirts as you like, but hurry up the offer is while stocks last 😉

  8. 8 Gilbert
    April 30, 2008 at 12:28 pm

    Lol:-) Save some for us, will pass by ur office soon.

  9. April 30, 2008 at 12:42 pm

    OK done deal. looking forward to it.

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Louai Alasfahani

ANUBIS was a very old god of the ancient Egyptians, universally worshipped throughout the land and became considered the gatekeeper and ruler of the underworld; the “Guardian of the veil“ he was “Lord of the Cleansing Room” and the opener of the roads of the North. “He observed the weighing of the deceased’s heart against the feather of Maat [Truth] and reported his findings to the jury of the gods.


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