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14
Apr
08

Knock out BTL


Agency: PENCIL Advertising, Kuwait

Chief Creative Director: Gilbert S. Semillano

“Published” refers to ATL (Above-The-Line) media such as magazines and newspapers. A product “catalogue” is neither a magazine nor a newspaper – it is a BTL (Below-The-Line) item and this disqualifies the work from being entered into any kind of creativity competition.

Gilbert Semillano admitted on February 13th, 2008 at 10:15 am that the ad was not published in the following statment: “Louai, you’re searching in the wrong direction, this wasn’t released in the newspaper, it was published in SONY’S product catalogue issue November 2007”.

Debated on: http://www.adblogarabia.com/knock-out-prices-from-sony/

cl1

Picture 6

Agency: Leo Burnett Lisbon
Country: Portugal

Source: Clothes in Closets Knucle bag

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This BTL item was entered into the 2009 Dubai Lynx!!!

Agency: Boutique 1

Country: Dubai – UAE

ghost-busters

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Louai Alasfahani

ANUBIS was a very old god of the ancient Egyptians, universally worshipped throughout the land and became considered the gatekeeper and ruler of the underworld; the “Guardian of the veil“ he was “Lord of the Cleansing Room” and the opener of the roads of the North. “He observed the weighing of the deceased’s heart against the feather of Maat [Truth] and reported his findings to the jury of the gods.

CONTACT

louai@paragonmc.com

Skype: louai.asfahani

Oman Mobile: +968 94 009977

Kuwait Mobile: +965 66 009977

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