The Original: O DIATitle: “The cigarret kills a
hundred times more
than terrorism”

Agency : Elipse

Rio (Brazil) – 2005

Less Original: Khaleej TimesTitle: 5.4 million Die of

smoking related causes

every year. That’s 2000

times a 9/11″

Agency: Precept Gulf

Copy: Sudeep John Koshy

A D: Prashant Yeware

UAE – 2007

Less Original: ASHTitle: “Terrorism-related

deaths since 2001 : 11,377.

Tobacco-related deaths

since 2001 : 30,000,000″

Agency: DDB

New Zealand – 2008



Source: http://www.joelapompe.net/2008/03/06/aka-the-twins-tour-a-tour/

The Khaleej Times entry was submitted by Precept Gulf to Epica!!! Although it did not win it did however got featured in Epica annual titled “Book Twenty One” on page: 116. ISBN 13: 9782-88479-106-9. Again Precept Gulf what were you thinking?…that you could copy someone else original idea and win!!! A big thank you goes to the alert and experienced judging panel of Epica…keep the good work.

All of these ads have a core concept in common – Relating death caused by smoking to death caused by terrorism; by means of both the headline and the replacement of the world trade center/Twin Towers visual with that of a visual of cigarettes. Is there anyone out there who in this case could suggest Telepathy?

Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own.
As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN:0-304-35505-4

A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia

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Louai Alasfahani

ANUBIS was a very old god of the ancient Egyptians, universally worshipped throughout the land and became considered the gatekeeper and ruler of the underworld; the “Guardian of the veil“ he was “Lord of the Cleansing Room” and the opener of the roads of the North. “He observed the weighing of the deceased’s heart against the feather of Maat [Truth] and reported his findings to the jury of the gods.



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