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27
Mar
08

Sale


aaw-hala-feb-sale-ad-2.jpg

Agency: Paragon Marketing Communications.Creative Director: Client.  

ikeasale.jpgsale.jpg

Agency: Impact & Echo
2002 – Kuwait
Creative Director: Joe Ghazal
Agency: Team Y&R

Agency: Team Y&R
Kuwait
Creative Director: Elie Bou Chaaya

This Cliche’ won a Bronze at KAAA 2005!!! (KAAA Book page 103)

Agency: Team Y&RKuwaitSource: http://arabadzone.blogspot.com/2008/02/ 

creativity-on-sale_15.html

 

Agency: Puls DDB – Kuwait

Creative Director: Gilbert Semillano

This cliche’ won at the 2008 KAAA!!!

Source: http://arabadzone.blogspot.com

/2007/08/sale-up-to.html

 

  

 Both Bata and Warde were published in Arab Ad July-August 2003 issue, vol. 13 No.7 Pages: 10 & 19.

Fact 1– the same art direction won CD: Mr.Elie Bou Chaya a bronze award at the KAAA back in 2005 (back then he was with Team Y&R); Client: Jashanmal stores Brand: Delsey.Judging panel: Walid Azzi, Dr. Adel Al-Wugayan, Prof. CP Rao, Dr. Larry Pleshko, Prof. Safwat Al-Alem, Abdulrazaq Shoshan, Kenneth Hassel.

Reference: Arab Ad, December 2005/Vol. 15/No. 12, page: 23
(This issue featured the critiqued Ikea ad on page 44 as an example of creativity from Kuwait along another ad by the same art director for Corvette which won a gold award on page 23 for JWT Dubai for the Benz ad!!!

Fact 2– the same art direction won Publicis Graphics a silver award at the Jordan advertising awards back in 2005 Client: Telelink Brand: Motorola.

Judging panel: Walid Azzi, Sina Atta, Isabella Baffa, Halim Choueiry, Nagi Moubarak, Ani Orfali, Tony Sabbagh, Randa Jabaji Sharaf, Nadim Zahar.

Conclusion 1- this art direction is very popular with the judging panels across geographic boarders 😉

Conclusion 2- the judging panel was not professional by awarding such ads.

Conclusion 3- the judging panel is professional but deliberately wanted to award certain agencies regardless of quality of work.

Source: http://www.adblogarabia.com/sale-at-ikea-in-kuwait/

A cliché (from French, klɪ’ʃe) is a phrase, expression, or idea that has been overused to the point of losing its intended force or novelty, especially when at some time it was considered distinctively forceful or novel. – Wikipedia.

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2 Responses to “Sale”


  1. 1 Joe
    May 3, 2008 at 11:58 am

    Dear Louai,

    The IKEA ad does not belong to Horizon.FCB. It weas done back in 2002 by Impact & Echo way before all the ads published on your blog. The cliche ads followed. Appreciate amending the entry.

    Regards,

  2. 2 Joe
    May 3, 2008 at 12:01 pm

    Dear Louai,

    The IKEA ad was done by Impact & Echo back in 2002 and not by Horizon.FCB. The cliche ads just followed. Appreciate amending the entry.

    Regards,


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Louai Alasfahani

ANUBIS was a very old god of the ancient Egyptians, universally worshipped throughout the land and became considered the gatekeeper and ruler of the underworld; the “Guardian of the veil“ he was “Lord of the Cleansing Room” and the opener of the roads of the North. “He observed the weighing of the deceased’s heart against the feather of Maat [Truth] and reported his findings to the jury of the gods.

CONTACT

louai@paragonmc.com

Skype: louai.asfahani

Oman Mobile: +968 94 009977

Kuwait Mobile: +965 66 009977

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