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27
Mar
08

Size of creativity


rhinoscyclist.jpgrhinoshiker.jpgrhinosswimmer.jpg

Agency: Team Y&R

Creative Directors: Shahir Ahmed, Komal Bedi

Art Director: Rupert Allcock

Copywriter: Amit Kapoor

UAE – 2007

Title “Hiker”
Agency Team / Y&R Dubai
City Dubai
Advertiser Rhino’s
Brand Name Rhino’s
Product Name Energy Drink
Market United Arab Emirates
Country of Production United Arab Emirates
Type Magazine
Awards Dubai Lynx Awards, 2007 (Bronze Lynx Campaign) for Drinks

Source: http://www.adblogarabia.com/no-sweat-rhino-energy-drink/

 

The above entry was submitted to Epica!!! Although it did not win it did however got featured in Epica annual titled “Book Twenty One” on page: 53. ISBN 13: 9782-88479-106-9.

 

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Less Original: Dubai Investments

Agency: Inpress Hakuhodo

Creative Director & Copywriter: Vinod Kumar Nair

Art Director: Kamal Sethu

Photographer: Daryl Patni

UAE – 2007

Source: http://www.adblogarabia.com/nothing-is-too-high-too-far-or-too-big/


Advertising agency: Saatchi & Saatchi

Art Director: Peter Al Hajj

Kuwait – 2007

Source: http://www.adblogarabia.com/hilux-carries-more-than-meets-the-eye/

All of these ads have a core concept in common – visually illustrating the size downscaling of a particular task by means of using a particular product/service.

Is there anyone out there who in this case could suggest Telepathy?

Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own.
As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN:0-304-35505-4

A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia

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4 Responses to “Size of creativity”


  1. 1 adhawk
    June 25, 2008 at 12:46 pm

    You can all relax. It’s an old, old idea. Older than rhino and everything else on this page.

  2. 2 adhawk
    June 25, 2008 at 12:48 pm

    You can all relax. It’s an old, old idea and even the guys who did the first one on top know that.

  3. June 25, 2008 at 7:04 pm

    send us some dated examples please.


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Louai Alasfahani

ANUBIS was a very old god of the ancient Egyptians, universally worshipped throughout the land and became considered the gatekeeper and ruler of the underworld; the “Guardian of the veil“ he was “Lord of the Cleansing Room” and the opener of the roads of the North. “He observed the weighing of the deceased’s heart against the feather of Maat [Truth] and reported his findings to the jury of the gods.

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