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27
Mar
08

Exchanging Ideas


albir.jpgimage004.jpg

Original:Al Bir SocietyAgency: Full StopSaudi Arabia – 2007 Original:RustomaniAgency: Classic Partnership

UAE – 2008

Awards: Shortlised at the 2008 Dubai Lynx

Source: http://www.adblogarabia.com/al-hasana-ten-fold-the-benefit/ Source:http://www.adblogarabia.com/really-quick-money-transfer/

Although at the first glance one might be lead to think of these two ads as identical twins due to a number of factors which include the visual encoding of the message, the similarity in art direction, the proximity of the countries that the ads were published in and the short time span between publication dates; however – a closer examination proves they are not only communicating a different messages but also to a different target audiences. Al Rustomani ad is visually communicating the benefit “speed” of money transfer – so the banknote visual is relevant as it reveals a different currency on the flip side. The Al Bir Society is visually communicating the benefit “tenfold” return on investment by being charitable – so the banknote visual is also relevant as one side of the banknote shows the invested 10 Riyals and the flip side shows 100 Riyals. I cannot help but wonder what would have been the result if both ads have entered the same competition. In my opinion the Al Rustomani ad is a winner.

Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own.
As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN:0-304-35505-4

A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia

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Louai Alasfahani

ANUBIS was a very old god of the ancient Egyptians, universally worshipped throughout the land and became considered the gatekeeper and ruler of the underworld; the “Guardian of the veil“ he was “Lord of the Cleansing Room” and the opener of the roads of the North. “He observed the weighing of the deceased’s heart against the feather of Maat [Truth] and reported his findings to the jury of the gods.

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