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27
Mar
08

Face it


838400935_96a7d8d0fe_b.jpghelpelectricity.jpg

Original:HSBCAgency: JWT

Lebanon

Less Original:CenterpointAgency: Pulse DDB

Creative Director: Gilbert S. Semillano

Copy Writer: May Rhoumani

Art Director: Hassan Kanso

Kuwait – 2007

Oh my God, this got awarded Bronze in the 2007 KAAA!!!

Source: http://www.adblogarabia.com/save-water-electricity-before-its-too-late

Ref: http://kuwaitaaa.net/Reg/images/2007/PS-B.jpg

No one has “exclusivity” to feature an electric socket as the main visual in any communication piece of work; however when a renowned global client has already used it to communicate facial expressions of shock or delight (indicated in the headline); then one cannot help being shocked at its “adaptation” in the local market by an internationally affiliated agency to communicate a facial expression by means of an electric socket as the main visual!!! It is however worth mentioning that the work was actually published and for a good cause. 

 

 

  

 

 http://bellatrixbegins.blogspot.com/2011/03/fis-prize-esit-degildir.html

Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own.
As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN:0-304-35505-4

A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia

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3 Responses to “Face it”


  1. April 12, 2008 at 10:43 pm

    The original was done by JWT Beirut, we handle the Jordan account at JWT Amman, please add the info.

  2. April 12, 2008 at 10:43 pm

    Oh & the original HSBC guideline was done by JWT London.


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Louai Alasfahani

ANUBIS was a very old god of the ancient Egyptians, universally worshipped throughout the land and became considered the gatekeeper and ruler of the underworld; the “Guardian of the veil“ he was “Lord of the Cleansing Room” and the opener of the roads of the North. “He observed the weighing of the deceased’s heart against the feather of Maat [Truth] and reported his findings to the jury of the gods.

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