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27
Mar
08

Food for thought


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Original: Farm

Art Director/Designer: Sandra Scher

USA – 2003

Featured in a book by Milton Glaser & Mirko Ilic‘ titled The Design of Dissent.

Page 136. ISBN: 1-59253-117-2

The harsh images of factory farming are difficult to bear. The animal rights organization FARM wanted to convince people not to eat meat by illustrating the cruel realities of factory farming with images of dead animals taking the place of a dinner plate. The silverware is arranged in a place setting to amplify the consequences of one’s seemingly inconsequential choice.

Year: 2006

Picture 13

“850 millions human-beings are starving and have no other choice” – 2008
Source : http://www.campagneoecumenique.ch/
Agency : Advico Young & Rubicam (Switzerland)

Source: Eating your neighbour’s idea / On remet le couvert?

apple-ep.jpg

Less Original: Evening Post

Agency: Team Y&R

Executive Creative Director: Trevor Purvis

Creative team: Sherif Mokbel, Terrence Baraketh

Copywriter: Maria Menezes

Photographer: Sherif Mokbel

UAE (Abu Dhai) – 2007

Source: http://www.adblogarabia.com/for-some-the-fast-goes-on-beyond-ramadan/

A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia.

Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN: 0-304-35505-4.

“Imitation is the sincerest form of thievery” excerpt from a book by Capsule titled Design Matters. Page: 84. ISBN -13:978-1-59253-341-1.

henkel1

Client: Henkel

Agency: TBWA\Italy

Country: Italy

Year: 2004

Although the main visual/execution is similar to the other featured examples; however the central idea/concept is different since it is a metaphor of “it is so clean you can eat off it”

Featured in a book by Ed. Julius Wiedemann titled “Advertising Now. Print” by Taschen publishing, Page: 246. ISBN: 978-3-8228-4027-6.

www.taschen.com

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Louai Alasfahani

ANUBIS was a very old god of the ancient Egyptians, universally worshipped throughout the land and became considered the gatekeeper and ruler of the underworld; the “Guardian of the veil“ he was “Lord of the Cleansing Room” and the opener of the roads of the North. “He observed the weighing of the deceased’s heart against the feather of Maat [Truth] and reported his findings to the jury of the gods.

CONTACT

louai@paragonmc.com

Skype: louai.asfahani

Oman Mobile: +968 94 009977

Kuwait Mobile: +965 66 009977

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