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18
Mar
08

Focused ads


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It is a shame that all of the above local and international brands who contracted local or internationally affiliated advertising agencies, have spent a lot of money in the media vehicles carrying the message and ending up with a cliche’ that had 0% differentiation and originality.


A cliché (from French, klɪ’ʃe) is a phrase, expression, or idea that has been overused to the point of losing its intended force or novelty, especially when at some time it was considered distinctively forceful or novel. – Wikipedia.

There is nothing wrong with using a magnifying lens in your ad and no one is saying that you cant use one, all I am saying is use it in a fresh and relevant way (expressing old truths in new ways); here is an example in which the magnifying lenses represent the Audi brand logo as well as communicating the close inspection and attention to detail each pre-owned vehicle is subjected to.

Picture 7 

AgencyOgilvy, South Africa
Executive Creative Director: Mark Fisher
Creative Director: Mark Fisher
Art Director: Gordon Ray
Copywriter: Carl Willoughby, Nicholas Pereira
Photographer: Barry White
Published: 2007

via: Audi Pre-owned : Magnifying Glass

And here is another example on using the same visual of a magnifying lens to express the power of focus

glass-al-hudud.jpg

Agency: Al Hudhud IN

Country: Kuwait


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Louai Alasfahani

ANUBIS was a very old god of the ancient Egyptians, universally worshipped throughout the land and became considered the gatekeeper and ruler of the underworld; the “Guardian of the veil“ he was “Lord of the Cleansing Room” and the opener of the roads of the North. “He observed the weighing of the deceased’s heart against the feather of Maat [Truth] and reported his findings to the jury of the gods.

CONTACT

louai@paragonmc.com

Skype: louai.asfahani

Oman Mobile: +968 94 009977

Kuwait Mobile: +965 66 009977

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