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18
Mar
08

All dressed up and nowhere to go


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Client: Playstation

Agency: TBWA, Paris

Creative Direction: Jorge Teixeira, Luis Christello

Art Direction: Marcus Kawamura

Copy: Jorge Teixeira

Photo: Joao Trabuco

France – 2000

Awards: Cannes Lion, Press Gold .

How can a metaphor be used to grab the viewer’s attention and emphasize the associations of a product feature?

Featured in a book by Mario Pricken titled Creative Advertising, Ideas & Techniques From The World’s Best Campaigns. Page:157. ISBN: 0-500-28476-8

ceintrepeau99.jpgceintrepeauwedge.jpg

THE ORIGINAL?
Original photography – 1973
 

Source : Photo Magazine 67,

Photographer : James Wedge.

LESS ORIGINAL
Cuerpo y forma Body Treatment – 1999

Source : Cannes Archive,

Agency : Kraneo

(Dominican Republic)

 Source: http://www.joelapompe.net/2007/10/29/skins-on-hangers-idee-ressortie-du-placard/

Source: Sexiest Clothes Ever (NSFW)

Anubis251

Published in Creativity magazine. June 2006 issue. Page: s10.

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2 Responses to “All dressed up and nowhere to go”


  1. 1 sunil hambir
    January 11, 2010 at 4:56 pm

    great concept

  2. 2 Jonathan
    August 23, 2010 at 3:35 pm

    omfg…. those tits are photoshopped, but uhhhhhh they look really suckable


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Louai Alasfahani

ANUBIS was a very old god of the ancient Egyptians, universally worshipped throughout the land and became considered the gatekeeper and ruler of the underworld; the “Guardian of the veil“ he was “Lord of the Cleansing Room” and the opener of the roads of the North. “He observed the weighing of the deceased’s heart against the feather of Maat [Truth] and reported his findings to the jury of the gods.

CONTACT

louai@paragonmc.com

Skype: louai.asfahani

Oman Mobile: +968 94 009977

Kuwait Mobile: +965 66 009977

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