Creative Agency: TBWA\RAAD\AFYOUNI - Kuwait
Client: Metal & Recycling Co.
Creative Director: Ali Roumani
Source: http://www.ads2blog.com/2008/01/31/you-see-scrap-we-see-life/
Archive Page 2
26
Jun
Life is full of Scrap
12
Jun
Safe car
| THE ORIGINAL? Peugeot 406 - 2001 Source : Cannes Archive Online, Agency : Team Young & Rubicam (UAE) |
LESS ORIGINAL : Renault Kangoo - 2005 Source : LeBook, Agency : Publicis Conseil (France) |
Source: http://www.joelapompe.net/2008/04/14/garage-as-safety-deposit-box-idee-mal-gardee/
A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia.
Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN: 0-304-35505-4.
“Imitation is the sincerest form of thievery” excerpt from a book by Capsule titled Design Matters. Page: 84. ISBN -13:978-1-59253-341-1.
10
Jun
X-Ray
| Kuwait - 2001
Client: KFH |
Kuwait - 2004
Client: Nissan Agency: TBWA\RAAD\AFYOUNI |
Did I mention that both ads are in the same category “automotive” same country “Kuwait” same concept “X-ray”!!!
A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia.
Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN: 0-304-35505-4.
“Imitation is the sincerest form of thievery” excerpt from a book by Capsule titled Design Matters. Page: 84. ISBN -13:978-1-59253-341-1.
04
Jun
Must change.
| Original: Wonderbra
Agency: Tonic Communications, Dubai Creative Director: Vincent Raffray Art Director: Peter Walker Copywriter: Vincent Raffray |
Less Original : Change
Advertising Agency: Memac Ogilvy, Jeddah, Saudi Arabia - 2008 Creative Director: Mazen Hasan Senior Art Director: Yasser Alireza Copywriter: Yasser Alireza & Fitna Nazer Illustrator: Yasser Alireza Photographer: Images provided by client Account Management: Khaled Salha Source: http://www.adblogarabia.com/ |
Both ads have been published in the “GCC” (UAE and KSA), same product category “Lingerie” with the same format, layout, art direction and concept!!! The original ad is a result of lateral thinking the less original is a result of copy cat.
Lateral Thinking: When a low probability line of thought leads to an effective idea, there is a “Eureka” moment and at once the low-probability approach acquires the highest probability. - Edward De Bono. Excerpt from a book by John Townsend & Jacques Favier titled The Creative Manager’s Pocketbook. Page: 2. ISBN: 1-870471-69-5.
A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia.
Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN: 0-304-35505-4.
“Imitation is the sincerest form of thievery” excerpt from a book by Capsule titled Design Matters. Page: 84. ISBN -13:978-1-59253-341-1.
31
May
Clone!!!
Original: Barney
Less original: Nassour - Gulf Bank
Agency: Impact & Echo BBDO
Kuwait.
31
May
Shift_to reality.
Advertising Agency: Lew Lara\TBWA, Brazil
Another car ad with an optical illusion!!! yawn.
Source: http://adsoftheworld.com/
Special thanks to www.joelapompe.net
An optical illusion (also called a visual illusion) is characterized by visually perceived images that are deceptive or misleading. The information gathered by the eye is processed by the brain to give a percept that does not tally with a physical measurement of the stimulus source. There are three main types of illusion - literal optical illusions that create images that are different from the objects that make them, physiological illusions that are the effects on the eyes and brain of excessive stimulation of a specific type - brightness, tilt, color, movement, and cognitive illusions where the eye and brain make unconscious inferences. - Wikipedia.
A cliché (from French, klɪ’ʃe) is a phrase, expression, or idea that has been overused to the point of losing its intended force or novelty, especially when at some time it was considered distinctively forceful or novel. – Wikipedia.
28
May
Lost virginity
| Original: Virgin | Less original: Union Properties
UAE |
A logo (Greek λογότυπος = logotypos) is a graphical element, (ideogram, symbol, emblem, icon, sign) that, together with its logotype (a uniquely set and arranged typeface) form a trademark or commercial brand. Typically, a logo’s design is for immediate recognition, inspiring trust, admiration, loyalty and an implied superiority.[1] The logo is one aspect of a company’s commercial brand, or economic entity, and its shapes, colors, fonts, and images usually are different from others in a similar market. Logos are also used to identify organizations and other non-commercial entities.
A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia.
Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN: 0-304-35505-4.
“Imitation is the sincerest form of thievery” excerpt from a book by Capsule titled Design Matters. Page: 84. ISBN -13:978-1-59253-341-1.
| THE ORIGINAL: Chesdale Cheese - 2004 “Two times more calcium for stronger bones”. Source : Cannes Archive Online, Agency : FCB (Singapore) |
LESS ORIGINAL: Kraft Foods Cheese - 2008 “With extra calcium for strong bones”. Agency : JWT Dubaï (UAE) Awarded Silver at the Dubai Lynx!!! |
Source: http://www.joelapompe.net/2008/05/20/trapped-juries-pris-au-piege-de-la-copie/
Let’s see now…both ads are for “cheese” both ads have the same visual and art direction; both ads have the same headline…but they are four years apart!!! So could it be just another coincidence? Or is it just another (successful) attempt at winning agency of the year at any cost and by any means.
Congratulations FP7 Doha - you ARE the agency of the year in my book.
The above ads have the main visual as a mouse trap…but the product is not cheese and the product benefit is not stronger bones and the mouse trap is not damaged as a result. So no one is saying that you can’t use a visual of a mouse trap in your communication but what i am saying is please dont use it the way it is featured in the original examples at the top of this post in the same category and the same headline 
in other words…dont copy.
Lateral Thinking: When a low probability line of thought leads to an effective idea, there is a “Eureka” moment and at once the low-probability approach acquires the highest probability. - Edward De Bono. Excerpt from a book by John Townsend & Jacques Favier titled The Creative Manager’s Pocketbook. Page: 2. ISBN: 1-870471-69-5.
A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia.
Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN: 0-304-35505-4.
“Imitation is the sincerest form of thievery” excerpt from a book by Capsule titled Design Matters. Page: 84. ISBN -13:978-1-59253-341-1.
25
May
roses are red.
| Original: Jordan. | Less original: Commercial Bank of Kuwait CBK. |
Both are banks…one in Kuwait and the other in Jordan!!!
A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia.
Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN: 0-304-35505-4.
“Imitation is the sincerest form of thievery” excerpt from a book by Capsule titled Design Matters. Page: 84. ISBN -13:978-1-59253-341-1.
25
May
Slam dunk.
| Less original: SKM.
Kuwait. |
Less original: KAMCO
Kuwait. |
What is the lateral thinking connecting AC or Investment to Basketball?
A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia.
Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN: 0-304-35505-4.
“Imitation is the sincerest form of thievery” excerpt from a book by Capsule titled Design Matters. Page: 84. ISBN -13:978-1-59253-341-1.
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