Advertising Agency: TBWA, Vienna, Austria
Creative Directors: Gerda Reichl-Schebesta, Bernhard Grafl
Copywriters: Sarah Krobath, Karin Schalko
Art Director: Sabina Karasegh
Photographer: staudingerstelzhammer
Graphic Designer: Marlies Löcker
Source: http://www.coloribus.com/paedia/prints/2008/05/01/200271/532874efaa9b2337f9ea7e4bc1d2d81a7551ff11/
Check out KAAA Book page 104 & 122 
| Radda Barnen | INC Printers |
Kuwait vs. Saudi Arabia
Both advertised products are in the same category, same brand name, same market (Kuwait) in the same time!!! Cheers. Do they really think that they can capture any market share with this level of communication?
Source: Campaign 27 August 2006
For those who don’t speak the Arabic language; the headline reads…”The nightmare of mobile phones…the Bluetooth; some use it irresponsibly others for harmful entertainment”.
I have a strong feeling that Motorola did not authorize the use of its main visual to be used as the main visual for an editorial on the negative usage of Bluetooth.
Featured in a book by Mario Pricken titled Creative Advertising, Ideas & Techniques From The World’s Best Campaigns. Page:119. ISBN: 0-500-28476-8
Featured in a book by Mario Pricken titled Creative Advertising, Ideas & Techniques From The World’s Best Campaigns. Page:158. ISBN: 0-500-28476-8
Client: Playstation
Agency: TBWA, Paris
Creative Direction: Jorge Teixeira, Luis Christello
Art Direction: Marcus Kawamura
Copy: Jorge Teixeira
Photo: Joao Trabuco
France - 2000
Awards: Cannes Lion, Press Gold .
How can a metaphor be used to grab the viewer’s attention and emphasize the associations of a product feature?
Featured in a book by Mario Pricken titled Creative Advertising, Ideas & Techniques From The World’s Best Campaigns. Page:157. ISBN: 0-500-28476-8
| THE ORIGINAL? Original photography - 1973 Source : Photo Magazine 67, Photographer : James Wedge. |
LESS ORIGINAL Cuerpo y forma Body Treatment - 1999 Source : Cannes Archive, Agency : Kraneo (Dominican Republic) |
Source: http://www.joelapompe.net/2007/10/29/skins-on-hangers-idee-ressortie-du-placard/
• The Milk where’s your mustache ad was created by Bozell Worldwide.
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