Torn

First published in September 2000

First published in September 2000

 

Bates Pan Gulf does it again; it got shortlisted at the 2008 Dubai Lynx with a copy cat thinking that they would get away with it

Source: http://www.dubailynx.com/winners/print/win_99_1_03069.htm

Type of Entry: Magazine
Category: Drinks
Title: RIPPED
Advertiser/Client: DLUSH
Product/Service: DELUXE BEVERAGES
Entrant Company, City: BPG KUWAIT, Kuwait City
Country: KUWAIT
Advertising Agency, City: BPG KUWAIT, Kuwait City
Country: KUWAIT
Creative Director: Souheil Arabi
Copywriter: Aaron Arthur
Art Director: Radwan Atwi
Account Supervisor: Plamena Koeva

Mouse trap or copy cat trap?

THE ORIGINAL: Chesdale Cheese - 2004 “Two times more calcium for stronger bones”. Source : Cannes Archive Online, Agency : FCB (Singapore)

LESS ORIGINAL: Kraft Foods Cheese - 2008 “With extra calcium for strong bones”. Agency : JWT Dubaï (UAE) Awarded Silver at the Dubai Lynx!!!

Source: http://www.joelapompe.net/2008/05/20/trapped-juries-pris-au-piege-de-la-copie/

Let’s see now…both ads are for “cheese” both ads have the same visual and art direction; both ads have the same headline…but they are four years apart!!! So could it be just another coincidence? Or is it just another (successful) attempt at winning agency of the year at any cost and by any means.

Congratulations FP7 Doha - you ARE the agency of the year in my book.

The above ads have the main visual as a mouse trap…but the product is not cheese and the product benefit is not stronger bones and the mouse trap is not damaged as a result. So no one is saying that you can’t use a visual of a mouse trap in your communication but what i am saying is please dont use it the way it is featured in the original examples at the top of this post in the same category and the same headline in other words…dont copy.

Lateral Thinking: When a low probability line of thought leads to an effective idea, there is a “Eureka” moment and at once the low-probability approach acquires the highest probability. - Edward De Bono. Excerpt from a book by John Townsend & Jacques Favier titled The Creative Manager’s Pocketbook. Page: 2. ISBN: 1-870471-69-5.

A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia.

Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN: 0-304-35505-4.

“Imitation is the sincerest form of thievery” excerpt from a book by Capsule titled Design Matters. Page: 84. ISBN -13:978-1-59253-341-1.

Sushi

Original: WWF Agency: Hakuhodo Awards: New York Festivals Gold Japan - 2001

Less original: EMIRATES ENVIRONMENTAL GROUP Agency: JWT Awards: Print Silver & Outdoor Bronze at the 2008 Dubai Lynx Awards UAE - 2008 Category: Public Health & Safety, Public Awareness, Fundraising & Appeals Title: NYLON BAGS Product/Service: ENVIRONMENTAL AWARENESS Advertising Agency: JWT DUBAI Country: UNITED ARAB EMIRATES Executive Creative Director: Chafic Haddad Copywriter: Rola Ghotmeh Art Director: Rola Ghotmeh Photographer: Trevor Vaughan Illustrator: Ashish Vaze / Nabil Kamara Account Supervisor: Prabakhar Iyer Other Credits: Food Stylist-Gabby Atkinson

Source : http://www.joelapompe.net/

Both ads are visually communicating the environmental issue of sea pollution by means of featuring a plate of sushi/maki rolls with pollutants; through a process of lateral thinking!!!

Lateral Thinking: When a low probability line of thought leads to an effective idea, there is a “Eureka” moment and at once the low-probability approach acquires the highest probability. - Edward De Bono. Excerpt from a book by John Townsend & Jacques Favier titled The Creative Manager’s Pocketbook. Page: 2. ISBN: 1-870471-69-5.

A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia

Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN: 0-304-35505-4.

“Imitation is the sincerest form of thievery” excerpt from a book by Capsule titled Design Matters. Page: 84. ISBN -13:978-1-59253-341-1.

Bubble

Original: Aquafina Agency: BBDO - NY 2005 Source: http://www.frederiksamuel.com /blog/2005/05/aquafina-bubbles-ad-bbdo-ny.html

Less Original: Apollinaris Type of Entry: Magazine Category: Drinks Title: BUBBLES Advertiser/Client: APOLLINARIS Product/Service: SPARKLING TABLE WATER Entrant Company, City: BPG KUWAIT Country: KUWAIT - 2008 Advertising Agency, City: BPG KUWAIT Country: KUWAIT Creative Director: Souheil Arabi Copywriter: Aaron Arthur Account Supervisor: Karim El Ghazl Source: http://www.dubailynx.com/winners /search.cfm?page=1&uen=03068&entry ID=57&keywords=apol This actually got short-listed at the 2008 Dubai Lynx!!!

No one is saying you cant use bubble wrap in your ads (look at all these great examples http://www.coloribus.com/admirror/button_bubbles/) what we are saying is simply; THINK - DONT COPY

Lateral Thinking: When a low probability line of thought leads to an effective idea, there is a “Eureka” moment and at once the low-probability approach acquires the highest probability. - Edward De Bono. Excerpt from a book by John Townsend & Jacques Favier titled The Creative Manager’s Pocketbook. Page: 2. ISBN: 1-870471-69-5.

A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia

Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN: 0-304-35505-4.

“Imitation is the sincerest form of thievery” excerpt from a book by Capsule titled Design Matters. Page: 84. ISBN -13:978-1-59253-341-1.

Ed Jones!!!

Original: Olay Agency: Saatchi & Saatchi - Germany - 2006 Source: http://www.frederiksamuel.com/blog/ 2006/12/oil-of-olay.html

Less Original: Olay Type of Entry: Magazine Category: Cosmetics & Beauty, Toiletries & OTC Pharmacy Title: IMMIGRATION Advertiser/Client: P&G Product/Service: OLAY TOTAL EFFECTS Entrant Company, City: SAATCHI & SAATCHI, Dubai Country: UNITED ARAB EMIRATES Advertising Agency, City: SAATCHI & SAATCHI, Dubai Country: UNITED ARAB EMIRATES Creative Director: Ed Jones Copywriter: Neeraj Sabharwal, Anjum Shaikh Art Director: Anjum Shaikh, Neeraj Sabharwal Account Supervisor: Malavika Rao, Roger Kanakri Other Credits: Ahmed Kunhamed Source: http://www.joelapompe.net/2008/04/21/ nothing-to-declare-rien-a-declarer/ The copy cat won won Silver Print Campaign & Bronze outdoor campaign!!!

Lateral Thinking: When a low probability line of thought leads to an effective idea, there is a “Eureka” moment and at once the low-probability approach acquires the highest probability. - Edward De Bono. Excerpt from a book by John Townsend & Jacques Favier titled The Creative Manager’s Pocketbook. Page: 2. ISBN: 1-870471-69-5.

A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia

Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN: 0-304-35505-4.

“Imitation is the sincerest form of thievery” excerpt from a book by Capsule titled Design Matters. Page: 84. ISBN -13:978-1-59253-341-1.

Incredible!!!

Original: Olay by Saatchi & Saatchi - Russia Source:http://www.frederiksamuel.com/blog/2008/02/olay-2.html

Less Original: Olay

Type Of Entry: Product/Service

Category: Cosmetics & Beauty, Toiletries & OTC Pharmacy

Title: 53? & 31? & 20?

Advertiser/Client: P&G

Product/Service: OLAY TOTAL EFFECTS

Entrant Company, City: SAATCHI & SAATCHI, Dubai

Country: UNITED ARAB EMIRATES

Advertising Agency, City: SAATCHI & SAATCHI, Dubai

Country: UNITED ARAB EMIRATES

Creative Director: Ed Jones

Copywriter: Kalpana Chary

Art Director: Carma Andraos

Typographer: Carma Andraos

Account Supervisor: Malavika Rao

The copycat won Silver outdoor and Silver Print at the 2008 Dubai Lynx Awards!!!

Source: http://www.dubailynx.com/winners/search.cfm?page=1&uen=03793&entryID=1445&keywords=olay

Source: http://www.dubailynx.com/winners/search.cfm?page=1&uen=03792&entryID=1444&keywords=olay

Source: http://www.dubailynx.com/winners/search.cfm?page=1&uen=03794&entryID=1446&keywords=olay

Lateral Thinking: When a low probability line of thought leads to an effective idea, there is a “Eureka” moment and at once the low-probability approach acquires the highest probability. - Edward De Bono. Excerpt from a book by John Townsend & Jacques Favier titled The Creative Manager’s Pocketbook. Page: 2. ISBN: 1-870471-69-5.

Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN:0-304-35505-4

A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. - Wikipedia

“Imitation is the sincerest form of thievery” excerpt from a book by Capsule titled Design Matters. Page: 84. ISBN -13:978-1-59253-341-1.

Ring a bell?

Intensive weight loss program for brides to be. Advertising Agency: TBWA\RAAD Saudi Arabia Creative Director: Saadi Alkouatli Associate Creative Director: Hisham Samir Art Director: Saher Namoodi Copywriter: Walid Kotb Source: AdMirror The Golden Gym ad got shortlisted at the 2008 Dubai Lynx Awards!!!	Advertiser: Roche Brand: Xenical Agency: Grottera.com Awards: Cannes Lions 2001 Press Shortlist Creative Director: CIBAR RUIZ Art Director: Guilherme Rangel Account Supervisor: Marina Queiroz Creators Copywriter: MARCELO ARBEX Advertiser Supervisor: Andrea Ciolette Photographer: RICHARD KOHOUT Brazil - 2001 Source: AdMirror

Advertiser: Laemthong FoodMarketing Brand: Country Fresh Low Fah UHT Milk Awards: Cannes Lions 2000 Press No-Prize Agency: Results Advertising Creative Director: JUREEPORN THAIDUMRONG Art Director: PHAYUNGSAK JARUPHUN Account Supervisor: ROOK SORATANA Advertiser Supervisor: WIROJ KAMOLSUMRITCHAI Photographer: FAHDOL NA NAGARA Typographer: Illustrator: FAHDOL NA NAGARA Creators Copywriter: JUREEPORN THAIDUMRONG Thiland - 2000 Source: AdMirror

Advertiser: Antarctica Brand: Diet Guarana Awards: Cannes Lions 1999 Press No-Prize Agency: DM9DDB PublicidadeCreators Copywriter: ALEXANDRE LUCAS Art Director: EUGENIO DUARTE Account Supervisor: ALEXANDRE GRYNBERG Advertiser Supervisor: SERGIO TEIXEIRA Creative Director: CARLOS DOMINGOS Photographer: ALEXANDRE CATAN Brazil - 1999 Source: AdMirror

All of the ads visually communicate “weight-loss” as the product benefit of using the advertised product/Service through the main visual of a wide “ring” as a result of implementing lateral thinking.

Lateral Thinking: When a low probability line of thought leads to an effective idea, there is a “Eureka” moment and at once the low-probability approach acquires the highest probability. - Edward De Bono. Excerpt from a book by John Townsend & Jacques Favier titled The Creative Manager’s Pocketbook. Page: 2. ISBN: 1-870471-69-5.

A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia

Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN: 0-304-35505-4.

Pause II

Original: OlayAdvertising Agency: Saatchi & Saatchi Thailand Awards: Cannes Lions 2003 Press No-Prize Creators Copywriter: Jureeporn Thaidumrong Art Director: Kumphol Witpiboolrut Creative Director: Jureeporn Thaidumrong Photographer: Jirakit Thoranistrakul Source:http://www.coloribus.com/admirror/pause/	Less original: Nivea VisageAdvertising Agency: TBWA\RAAD Dubai, UAE Creative Directors: Nirmal Diwadkar, Milos Ilic Art Director: Daryl Villanueva Copywriter: Abraham Varughese Illustrators: Peter McIntyre, Daryl Villanueva Account Management: Patricia Balan, Reem Ayyash Source: http://www.coloribus.com/admirror/pause/ Ref: http://www.dubailynx.com/winners/print/win_99_4_03698.htm

Both ads visually communicate “Pause” as the product benefit of using the advertised product - as in Pausing the ageing process.

The Nivea ad got shortlisted at the 2008 Dubai Lynx Awards!!! though it did not win.

Lateral Thinking: When a low probability line of thought leads to an effective idea, there is a “Eureka” moment and at once the low-probability approach acquires the highest probability. - Edward De Bono. Excerpt from a book by John Townsend & Jacques Favier titled The Creative Manager’s Pocketbook. Page: 2. ISBN: 1-870471-69-5.

Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN:0-304-35505-4

A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. - Wikipedia

Infinite Infinity

Original: Al Ghanim Industries Agency: Impact & Echo BBDO (in-house agency for Al-Ghanim industries) Kuwait - 2004

Less Original : RAWAFID -AL-FUTTAIM GROUP EMIRATISATION PROGRAMME Advertising Agency, City: GMASCO, Dubai Creative Director: Khalid Radwan Copywriter: Abdul Jalil A-Hussin/Shantesh Row Art Director: Harshad Badbe Photographer: Kundan Raut Illustrator: Tarek Al Dammouri Account Supervisor: Andy Gould Advertiser’s Supervisor: Fatima Hadad UAE - 2007 This ad ad got shortlisted at the 2008 Dubai Lynx Awards!!!

Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN:0-304-35505-4

A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. - Wikipedia

Kids r us

Agency: JWT Kuwait

Executive Creative Director: Mazen Fayad

Associate Creative Director: Mark Makhoul

Art Director: Amin Abuhamzeh

Copywriter: Laila Algharabally

Photographer: Steve Kauzman

Retouching: Rotfilter

Source: http://www.adblogarabia.com/taiba-hospital-color-blind-kids-can-see-color/

http://www.adblogarabia.com/taiba-hospital-color-blind-kids-can-see-color/

Although congratulations are in order for the overall quality of the campaign which won a Bronze at the 2008 Dubai Lynx; however it should not have been allowed to enter as it was never ever published by a paying client within the specified time frame for the competition.

Playing by the rules means you don’t make ghost ads to enter awards and compete unethically with creative directors who participate with REAL work that is approved by clients and is published.

 

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