Torn

First published in September 2000

First published in September 2000

 

Bates Pan Gulf does it again; it got shortlisted at the 2008 Dubai Lynx with a copy cat thinking that they would get away with it

Source: http://www.dubailynx.com/winners/print/win_99_1_03069.htm

Type of Entry: Magazine
Category: Drinks
Title: RIPPED
Advertiser/Client: DLUSH
Product/Service: DELUXE BEVERAGES
Entrant Company, City: BPG KUWAIT, Kuwait City
Country: KUWAIT
Advertising Agency, City: BPG KUWAIT, Kuwait City
Country: KUWAIT
Creative Director: Souheil Arabi
Copywriter: Aaron Arthur
Art Director: Radwan Atwi
Account Supervisor: Plamena Koeva

Fire…them

Client: Crystal

First Published: September 2000

First Published: September 2000

First Published: September 2000

First Published: September 2000

Source: http://www.coloribus.com/admirror/extinguisher/

Check out the KAAA Book page 95 the ad featured in this page won a Bronze back in 2005!!!

Client: KDCOW

Agency: Horizon FCB - Kuwait

Creative Director: Alan Firman

Art Director: Mario Pulvida

Account Handler: Gilbert Asfour

Typographer: Mario Pulvida

Illustration: Mario Pulvida

Copywriter: Alan Firman

Fruity

• Released: June 2004 (enterd in the Cannes Lions 2004)

Account Supervisor: Maria E. Ruiz

Advertiser Supervisor: Gerson Lugo

Photographer: Reynaldo Rodriguez

Entrant Company: EJE SOCIEDAD PUBLICITARIA

Creative Team: Enrique Renta,Leslie Robles,Luis Figueroa

Source: http://www.coloribus.com/paedia/prints/2004/06/28/56911/e5692402a6d4ead98219ad61895814b2b7c8bd78/

Check out KAAA Book page 31. the copy cat won Silver at the KAAA 2006 awards!!!

Moo Zain = not good

October 2004

Hmmm, so much like the MTC…I mean Zain; cupcake/spone ad.

copy an idea, replace the coffe with a cupcake then insert the logo in the place of the product shot and volaaa you have a Zain ad but that does not mean it is  a good ad

Safe car

THE ORIGINAL? Peugeot 406 - 2001 Source : Cannes Archive Online, Agency : Team Young & Rubicam (UAE)

LESS ORIGINAL : Renault Kangoo - 2005 Source : LeBook, Agency : Publicis Conseil (France)

Source: http://www.joelapompe.net/2008/04/14/garage-as-safety-deposit-box-idee-mal-gardee/

A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia.

Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN: 0-304-35505-4.

“Imitation is the sincerest form of thievery” excerpt from a book by Capsule titled Design Matters. Page: 84. ISBN -13:978-1-59253-341-1.

X-Ray

Kuwait - 2001 Client: KFH

Kuwait - 2004 Client: Nissan Agency: TBWA\RAAD\AFYOUNI

Did I mention that both ads are in the same category “automotive” same country “Kuwait” same concept “X-ray”!!!

A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia.

Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN: 0-304-35505-4.

“Imitation is the sincerest form of thievery” excerpt from a book by Capsule titled Design Matters. Page: 84. ISBN -13:978-1-59253-341-1.

Must change.

Original: Wonderbra Agency: Tonic Communications, Dubai Creative Director: Vincent Raffray Art Director: Peter Walker Copywriter: Vincent Raffray Source : http://adsoftheworld.com/media/print/ wonderbra_marker?size=_original

Less Original : Change Advertising Agency: Memac Ogilvy, Jeddah, Saudi Arabia - 2008 Creative Director: Mazen Hasan Senior Art Director: Yasser Alireza Copywriter: Yasser Alireza & Fitna Nazer Illustrator: Yasser Alireza Photographer: Images provided by client Account Management: Khaled Salha Source: http://www.adblogarabia.com/ editcoversensor-anything-but-the- bralingeriebikini/

Both ads have been published in the “GCC” (UAE and KSA), same product category “Lingerie” with the same format, layout, art direction and concept!!! The original ad is a result of lateral thinking the less original is a result of copy cat.

Lateral Thinking: When a low probability line of thought leads to an effective idea, there is a “Eureka” moment and at once the low-probability approach acquires the highest probability. - Edward De Bono. Excerpt from a book by John Townsend & Jacques Favier titled The Creative Manager’s Pocketbook. Page: 2. ISBN: 1-870471-69-5.

A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia.

Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN: 0-304-35505-4.

“Imitation is the sincerest form of thievery” excerpt from a book by Capsule titled Design Matters. Page: 84. ISBN -13:978-1-59253-341-1.

Clone!!!

Original: Barney

Less original: Nassour - Gulf Bank

Agency: Impact & Echo BBDO

Kuwait.

Mouse trap or copy cat trap?

THE ORIGINAL: Chesdale Cheese - 2004 “Two times more calcium for stronger bones”. Source : Cannes Archive Online, Agency : FCB (Singapore)

LESS ORIGINAL: Kraft Foods Cheese - 2008 “With extra calcium for strong bones”. Agency : JWT Dubaï (UAE) Awarded Silver at the Dubai Lynx!!!

Source: http://www.joelapompe.net/2008/05/20/trapped-juries-pris-au-piege-de-la-copie/

Let’s see now…both ads are for “cheese” both ads have the same visual and art direction; both ads have the same headline…but they are four years apart!!! So could it be just another coincidence? Or is it just another (successful) attempt at winning agency of the year at any cost and by any means.

Congratulations FP7 Doha - you ARE the agency of the year in my book.

The above ads have the main visual as a mouse trap…but the product is not cheese and the product benefit is not stronger bones and the mouse trap is not damaged as a result. So no one is saying that you can’t use a visual of a mouse trap in your communication but what i am saying is please dont use it the way it is featured in the original examples at the top of this post in the same category and the same headline in other words…dont copy.

Lateral Thinking: When a low probability line of thought leads to an effective idea, there is a “Eureka” moment and at once the low-probability approach acquires the highest probability. - Edward De Bono. Excerpt from a book by John Townsend & Jacques Favier titled The Creative Manager’s Pocketbook. Page: 2. ISBN: 1-870471-69-5.

A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia.

Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN: 0-304-35505-4.

“Imitation is the sincerest form of thievery” excerpt from a book by Capsule titled Design Matters. Page: 84. ISBN -13:978-1-59253-341-1.

roses are red.

Original: Jordan.

Less original: Commercial Bank of Kuwait CBK.

Both are banks…one in Kuwait and the other in Jordan!!!

A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia.

Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN: 0-304-35505-4.

“Imitation is the sincerest form of thievery” excerpt from a book by Capsule titled Design Matters. Page: 84. ISBN -13:978-1-59253-341-1.