Source: http://www.coloribus.com /paedia/prints/2003/08/30/ 49330/

Source: http://www.coloribus.com /paedia/prints/2003/08/30/ 49329/

Source: http://www.coloribus.com /paedia/prints/2003/08/30/ 49328/

Advertiser: COCA-COLA

Brand name: POWERADE ENERGY DRINK

Agency: McCANN-ERICKSON

Country: Spain (Tag)

Awards: Cannes Lions 2003 Press No-PrizeCreators Copywriter: David Moure

Art Director: Victor Aguilar

Advertiser Supervisor: Begora Fafian

Creative Director: Jose Alvarez Salas / Nicolas Hollander

Illustrator: Marcos Belfagon

An optical illusion (also called a visual illusion) is characterized by visually perceived images that are deceptive or misleading. The information gathered by the eye is processed by the brain to give a percept that does not tally with a physical measurement of the stimulus source. There are three main types of illusion - literal optical illusions that create images that are different from the objects that make them, physiological illusions that are the effects on the eyes and brain of excessive stimulation of a specific type - brightness, tilt, color, movement, and cognitive illusions where the eye and brain make unconscious inferences. - Wikipedia.

A cliché (from French, klɪ’ʃe) is a phrase, expression, or idea that has been overused to the point of losing its intended force or novelty, especially when at some time it was considered distinctively forceful or novel. – Wikipedia.