Clone!!!

Original: Barney

Less original: Nassour - Gulf Bank

Agency: Impact & Echo BBDO

Kuwait.

Shift_to reality.

Advertising Agency: Lew Lara\TBWA, Brazil

Another car ad with an optical illusion!!! yawn.

Source: http://adsoftheworld.com/

Special thanks to www.joelapompe.net

An optical illusion (also called a visual illusion) is characterized by visually perceived images that are deceptive or misleading. The information gathered by the eye is processed by the brain to give a percept that does not tally with a physical measurement of the stimulus source. There are three main types of illusion - literal optical illusions that create images that are different from the objects that make them, physiological illusions that are the effects on the eyes and brain of excessive stimulation of a specific type - brightness, tilt, color, movement, and cognitive illusions where the eye and brain make unconscious inferences. - Wikipedia.

A cliché (from French, klɪ’ʃe) is a phrase, expression, or idea that has been overused to the point of losing its intended force or novelty, especially when at some time it was considered distinctively forceful or novel. – Wikipedia.

Lost virginity

Original: Virgin

Less original: Union Properties UAE

A logo (Greek λογότυπος = logotypos) is a graphical element, (ideogram, symbol, emblem, icon, sign) that, together with its logotype (a uniquely set and arranged typeface) form a trademark or commercial brand. Typically, a logo’s design is for immediate recognition, inspiring trust, admiration, loyalty and an implied superiority.[1] The logo is one aspect of a company’s commercial brand, or economic entity, and its shapes, colors, fonts, and images usually are different from others in a similar market. Logos are also used to identify organizations and other non-commercial entities.

A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia.

Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN: 0-304-35505-4.

“Imitation is the sincerest form of thievery” excerpt from a book by Capsule titled Design Matters. Page: 84. ISBN -13:978-1-59253-341-1.

Mouse trap or copy cat trap?

THE ORIGINAL: Chesdale Cheese - 2004 “Two times more calcium for stronger bones”. Source : Cannes Archive Online, Agency : FCB (Singapore)

LESS ORIGINAL: Kraft Foods Cheese - 2008 “With extra calcium for strong bones”. Agency : JWT Dubaï (UAE) Awarded Silver at the Dubai Lynx!!!

Source: http://www.joelapompe.net/2008/05/20/trapped-juries-pris-au-piege-de-la-copie/

Let’s see now…both ads are for “cheese” both ads have the same visual and art direction; both ads have the same headline…but they are four years apart!!! So could it be just another coincidence? Or is it just another (successful) attempt at winning agency of the year at any cost and by any means.

Congratulations FP7 Doha - you ARE the agency of the year in my book.

The above ads have the main visual as a mouse trap…but the product is not cheese and the product benefit is not stronger bones and the mouse trap is not damaged as a result. So no one is saying that you can’t use a visual of a mouse trap in your communication but what i am saying is please dont use it the way it is featured in the original examples at the top of this post in the same category and the same headline in other words…dont copy.

Lateral Thinking: When a low probability line of thought leads to an effective idea, there is a “Eureka” moment and at once the low-probability approach acquires the highest probability. - Edward De Bono. Excerpt from a book by John Townsend & Jacques Favier titled The Creative Manager’s Pocketbook. Page: 2. ISBN: 1-870471-69-5.

A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia.

Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN: 0-304-35505-4.

“Imitation is the sincerest form of thievery” excerpt from a book by Capsule titled Design Matters. Page: 84. ISBN -13:978-1-59253-341-1.

roses are red.

Original: Jordan.

Less original: Commercial Bank of Kuwait CBK.

Both are banks…one in Kuwait and the other in Jordan!!!

A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia.

Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN: 0-304-35505-4.

“Imitation is the sincerest form of thievery” excerpt from a book by Capsule titled Design Matters. Page: 84. ISBN -13:978-1-59253-341-1.

Slam dunk.

Less original: SKM. Kuwait.

Less original: KAMCO Kuwait.

What is the lateral thinking connecting AC or Investment to Basketball?

A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia.

Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN: 0-304-35505-4.

“Imitation is the sincerest form of thievery” excerpt from a book by Capsule titled Design Matters. Page: 84. ISBN -13:978-1-59253-341-1.

Magic?…Bull S#*t.

Original: Red Bull.

Less original: Magic. Agency: Hud Hud. Kuwait.

Both ads have been published in Kuwait, same category “energy drink” with the same style of illustration!!!

A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia.

Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN: 0-304-35505-4.

“Imitation is the sincerest form of thievery” excerpt from a book by Capsule titled Design Matters. Page: 84. ISBN -13:978-1-59253-341-1.

oooh no

Original: BMW Agency: Fallon Woldwide, Minneapolis. Creative direction: Tony Rosen Art direction: Tom Lichtenheld. Photo: Mark Laita This ad was featured in a book by Mario Pricken titled Creative Advertising - Ideas And Techniques From The World’s Best Campaigns. Page:144. ISBN:0-500-28476-8. “KickStart question: How could a feature of the product be represented, usuing the widest posible spectrum of wordplay, familiar expressions, onomatopoeia or exclamations?” - excerpt from the book.

Less original: Audi Agency: Impact & Echo BBDO Kuwait. This copy cat won a creativity award!!!

Both ads are for the same category - “German cars”, with an identical visual using similar word play and art direction!!!

A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia.

Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN: 0-304-35505-4.

“Imitation is the sincerest form of thievery” excerpt from a book by Capsule titled Design Matters. Page: 84. ISBN -13:978-1-59253-341-1.

drope it

Same stock photo, same cause (dont waste water), same country (Kuwait)!!! what happend to originality, photography, creativity, message differentiation?

Stock photography consists of existing photographs that can be licensed for specific uses. Publishers, advertising agencies, graphic artists, and others use stock photography to fulfill the needs of their creative assignments. A customer who uses stock photography instead of hiring a photographer can save time and money, but can also sacrifice creative control. – Wikipedia.

Desert Storm

Original: Chevrolet

Agency: Leo Burnett
Art Director: Toufic Beyhum

Copywriter: Nadim Dimechki

Photographer: Richard Allenby-Pratt

UAE - 2003

Source: http://www.joelapompe.net/2008/04/25/in-the-creative-desert-le-grand-desert-creatif/

Less original: NissanAgency : TBWA\Espana Spain - 2005

Less original: Volkswagen TouaregAgency: DDB Italy - 2007

A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia.

Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN: 0-304-35505-4.

“Imitation is the sincerest form of thievery” excerpt from a book by Capsule titled Design Matters. Page: 84. ISBN -13:978-1-59253-341-1.