Original: WWF Agency: Hakuhodo Awards: New York Festivals Gold Japan - 2001

Less original: EMIRATES ENVIRONMENTAL GROUP Agency: JWT Awards: Print Silver & Outdoor Bronze at the 2008 Dubai Lynx Awards UAE - 2008 Category: Public Health & Safety, Public Awareness, Fundraising & Appeals Title: NYLON BAGS Product/Service: ENVIRONMENTAL AWARENESS Advertising Agency: JWT DUBAI Country: UNITED ARAB EMIRATES Executive Creative Director: Chafic Haddad Copywriter: Rola Ghotmeh Art Director: Rola Ghotmeh Photographer: Trevor Vaughan Illustrator: Ashish Vaze / Nabil Kamara Account Supervisor: Prabakhar Iyer Other Credits: Food Stylist-Gabby Atkinson

Source : http://www.joelapompe.net/

Both ads are visually communicating the environmental issue of sea pollution by means of featuring a plate of sushi/maki rolls with pollutants; through a process of lateral thinking!!!

Lateral Thinking: When a low probability line of thought leads to an effective idea, there is a “Eureka” moment and at once the low-probability approach acquires the highest probability. - Edward De Bono. Excerpt from a book by John Townsend & Jacques Favier titled The Creative Manager’s Pocketbook. Page: 2. ISBN: 1-870471-69-5.

A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia

Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN: 0-304-35505-4.

“Imitation is the sincerest form of thievery” excerpt from a book by Capsule titled Design Matters. Page: 84. ISBN -13:978-1-59253-341-1.