Original: Olay by Saatchi & Saatchi - Russia Source:http://www.frederiksamuel.com/blog/2008/02/olay-2.html

Less Original: Olay

Type Of Entry: Product/Service

Category: Cosmetics & Beauty, Toiletries & OTC Pharmacy

Title: 53? & 31? & 20?

Advertiser/Client: P&G

Product/Service: OLAY TOTAL EFFECTS

Entrant Company, City: SAATCHI & SAATCHI, Dubai

Country: UNITED ARAB EMIRATES

Advertising Agency, City: SAATCHI & SAATCHI, Dubai

Country: UNITED ARAB EMIRATES

Creative Director: Ed Jones

Copywriter: Kalpana Chary

Art Director: Carma Andraos

Typographer: Carma Andraos

Account Supervisor: Malavika Rao

The copycat won Silver outdoor and Silver Print at the 2008 Dubai Lynx Awards!!!

Source: http://www.dubailynx.com/winners/search.cfm?page=1&uen=03793&entryID=1445&keywords=olay

Source: http://www.dubailynx.com/winners/search.cfm?page=1&uen=03792&entryID=1444&keywords=olay

Source: http://www.dubailynx.com/winners/search.cfm?page=1&uen=03794&entryID=1446&keywords=olay

Lateral Thinking: When a low probability line of thought leads to an effective idea, there is a “Eureka” moment and at once the low-probability approach acquires the highest probability. - Edward De Bono. Excerpt from a book by John Townsend & Jacques Favier titled The Creative Manager’s Pocketbook. Page: 2. ISBN: 1-870471-69-5.

Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN:0-304-35505-4

A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. - Wikipedia

“Imitation is the sincerest form of thievery” excerpt from a book by Capsule titled Design Matters. Page: 84. ISBN -13:978-1-59253-341-1.