| Original: Olay
Agency: Saatchi & Saatchi - Germany - 2006 |
Less Original: Olay
Type of Entry: Magazine Category: Cosmetics & Beauty, Toiletries & OTC Pharmacy
Title: IMMIGRATION Advertiser/Client: P&G Product/Service: OLAY TOTAL EFFECTS Entrant Company, City: SAATCHI & SAATCHI, Dubai Country: UNITED ARAB EMIRATES Advertising Agency, City: SAATCHI & SAATCHI, Dubai Country: UNITED ARAB EMIRATES Creative Director: Ed Jones Copywriter: Neeraj Sabharwal, Anjum Shaikh Art Director: Anjum Shaikh, Neeraj Sabharwal Account Supervisor: Malavika Rao, Roger Kanakri Other Credits: Ahmed Kunhamed  The copy cat won won Silver Print Campaign & Bronze outdoor campaign!!! |
Lateral Thinking: When a low probability line of thought leads to an effective idea, there is a “Eureka” moment and at once the low-probability approach acquires the highest probability. - Edward De Bono. Excerpt from a book by John Townsend & Jacques Favier titled The Creative Manager’s Pocketbook. Page: 2. ISBN: 1-870471-69-5.
A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia
Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN: 0-304-35505-4.
“Imitation is the sincerest form of thievery” excerpt from a book by Capsule titled Design Matters. Page: 84. ISBN -13:978-1-59253-341-1.
It is not a copy. worldwide agency, same client, same campaign. same approach.
call all the middle east ads of coca cola copies now.
trashing other agencies doesn’t make your work look better.
Yes it is because it is the “same agency” and the “same client” that made me question why they did not use the original artwork created in Russia?
Is it to charge the “same client” twice for the “same concept”?
Or is it because by using the “original concept” they would have been deprived from entering the Dubai Lynx?
Is the purpose of the Dubai Lynx to award creativity from the MENA region? Or to award adaptations executed by the MENA region?!!
If Dubai Lynx is awarding creativity then the award should go to Saatchi & Saatchi Russia…But they are not in the MENA region.
If Dubai Lynx is awarding mere adaptations of creative concepts then it should not be called a creativity award anymore.
Creative directors nowadays know the rules and regulations so well that they have devised ways to get around them while still looking legitimate. i.e. Tiba frog, PETA and others
Well, it is the same agency after all so its a win-win man. the agency knows who came up with who.
But the question still stands…who should the award go to -The creators of the ad or the adaptors of the ad?
well, they did not steal it. still counts for the saatchi
They definitely did not steal it; they just borrowed it; and for a good reason…it is a great concept.
But let us not forget that “stealing” or “borrowing” an idea doesn’t give you ownership of that idea; and this is the point - the great concept that deserves to win; is not their “creation” it is their “adaptation”.
Creativity awards merit work based on the originality of the idea and the quality of its execution.