Intensive weight loss program for brides to be. Advertising Agency: TBWA\RAAD Saudi Arabia Creative Director: Saadi Alkouatli Associate Creative Director: Hisham Samir Art Director: Saher Namoodi Copywriter: Walid Kotb Source: AdMirror The Golden Gym ad got shortlisted at the 2008 Dubai Lynx Awards!!!	Advertiser: Roche Brand: Xenical Agency: Grottera.com Awards: Cannes Lions 2001 Press Shortlist Creative Director: CIBAR RUIZ Art Director: Guilherme Rangel Account Supervisor: Marina Queiroz Creators Copywriter: MARCELO ARBEX Advertiser Supervisor: Andrea Ciolette Photographer: RICHARD KOHOUT Brazil - 2001 Source: AdMirror

Advertiser: Laemthong FoodMarketing Brand: Country Fresh Low Fah UHT Milk Awards: Cannes Lions 2000 Press No-Prize Agency: Results Advertising Creative Director: JUREEPORN THAIDUMRONG Art Director: PHAYUNGSAK JARUPHUN Account Supervisor: ROOK SORATANA Advertiser Supervisor: WIROJ KAMOLSUMRITCHAI Photographer: FAHDOL NA NAGARA Typographer: Illustrator: FAHDOL NA NAGARA Creators Copywriter: JUREEPORN THAIDUMRONG Thiland - 2000 Source: AdMirror

Advertiser: Antarctica Brand: Diet Guarana Awards: Cannes Lions 1999 Press No-Prize Agency: DM9DDB PublicidadeCreators Copywriter: ALEXANDRE LUCAS Art Director: EUGENIO DUARTE Account Supervisor: ALEXANDRE GRYNBERG Advertiser Supervisor: SERGIO TEIXEIRA Creative Director: CARLOS DOMINGOS Photographer: ALEXANDRE CATAN Brazil - 1999 Source: AdMirror

All of the ads visually communicate “weight-loss” as the product benefit of using the advertised product/Service through the main visual of a wide “ring” as a result of implementing lateral thinking.

Lateral Thinking: When a low probability line of thought leads to an effective idea, there is a “Eureka” moment and at once the low-probability approach acquires the highest probability. - Edward De Bono. Excerpt from a book by John Townsend & Jacques Favier titled The Creative Manager’s Pocketbook. Page: 2. ISBN: 1-870471-69-5.

A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia

Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN: 0-304-35505-4.