Original: OlayAdvertising Agency: Saatchi & Saatchi Thailand Awards: Cannes Lions 2003 Press No-Prize Creators Copywriter: Jureeporn Thaidumrong Art Director: Kumphol Witpiboolrut Creative Director: Jureeporn Thaidumrong Photographer: Jirakit Thoranistrakul Source:http://www.coloribus.com/admirror/pause/	Less original: Nivea VisageAdvertising Agency: TBWA\RAAD Dubai, UAE Creative Directors: Nirmal Diwadkar, Milos Ilic Art Director: Daryl Villanueva Copywriter: Abraham Varughese Illustrators: Peter McIntyre, Daryl Villanueva Account Management: Patricia Balan, Reem Ayyash Source: http://www.coloribus.com/admirror/pause/ Ref: http://www.dubailynx.com/winners/print/win_99_4_03698.htm

Both ads visually communicate “Pause” as the product benefit of using the advertised product - as in Pausing the ageing process.

The Nivea ad got shortlisted at the 2008 Dubai Lynx Awards!!! though it did not win.

Lateral Thinking: When a low probability line of thought leads to an effective idea, there is a “Eureka” moment and at once the low-probability approach acquires the highest probability. - Edward De Bono. Excerpt from a book by John Townsend & Jacques Favier titled The Creative Manager’s Pocketbook. Page: 2. ISBN: 1-870471-69-5.

Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN:0-304-35505-4

A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. - Wikipedia