Sushi

Original: WWF Agency: Hakuhodo Awards: New York Festivals Gold Japan - 2001

Less original: EMIRATES ENVIRONMENTAL GROUP Agency: JWT Awards: Print Silver & Outdoor Bronze at the 2008 Dubai Lynx Awards UAE - 2008 Category: Public Health & Safety, Public Awareness, Fundraising & Appeals Title: NYLON BAGS Product/Service: ENVIRONMENTAL AWARENESS Advertising Agency: JWT DUBAI Country: UNITED ARAB EMIRATES Executive Creative Director: Chafic Haddad Copywriter: Rola Ghotmeh Art Director: Rola Ghotmeh Photographer: Trevor Vaughan Illustrator: Ashish Vaze / Nabil Kamara Account Supervisor: Prabakhar Iyer Other Credits: Food Stylist-Gabby Atkinson

Source : http://www.joelapompe.net/

Both ads are visually communicating the environmental issue of sea pollution by means of featuring a plate of sushi/maki rolls with pollutants; through a process of lateral thinking!!!

Lateral Thinking: When a low probability line of thought leads to an effective idea, there is a “Eureka” moment and at once the low-probability approach acquires the highest probability. - Edward De Bono. Excerpt from a book by John Townsend & Jacques Favier titled The Creative Manager’s Pocketbook. Page: 2. ISBN: 1-870471-69-5.

A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia

Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN: 0-304-35505-4.

“Imitation is the sincerest form of thievery” excerpt from a book by Capsule titled Design Matters. Page: 84. ISBN -13:978-1-59253-341-1.

Bubble

Original: Aquafina Agency: BBDO - NY 2005 Source: http://www.frederiksamuel.com /blog/2005/05/aquafina-bubbles-ad-bbdo-ny.html

Less Original: Apollinaris Type of Entry: Magazine Category: Drinks Title: BUBBLES Advertiser/Client: APOLLINARIS Product/Service: SPARKLING TABLE WATER Entrant Company, City: BPG KUWAIT Country: KUWAIT - 2008 Advertising Agency, City: BPG KUWAIT Country: KUWAIT Creative Director: Souheil Arabi Copywriter: Aaron Arthur Account Supervisor: Karim El Ghazl Source: http://www.dubailynx.com/winners /search.cfm?page=1&uen=03068&entry ID=57&keywords=apol This actually got short-listed at the 2008 Dubai Lynx!!!

No one is saying you cant use bubble wrap in your ads (look at all these great examples http://www.coloribus.com/admirror/button_bubbles/) what we are saying is simply; THINK - DONT COPY

Lateral Thinking: When a low probability line of thought leads to an effective idea, there is a “Eureka” moment and at once the low-probability approach acquires the highest probability. - Edward De Bono. Excerpt from a book by John Townsend & Jacques Favier titled The Creative Manager’s Pocketbook. Page: 2. ISBN: 1-870471-69-5.

A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia

Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN: 0-304-35505-4.

“Imitation is the sincerest form of thievery” excerpt from a book by Capsule titled Design Matters. Page: 84. ISBN -13:978-1-59253-341-1.

Spot the differance

Advertiser: Clearasil

Agency: Grey Worldwide

Belgium - 2003

Awards: 2003 Cannes Lions - Press Bronze.

Source: http://www.frederiksamuel.com/blog/2005/10/so-what.html

a cliche’ optical illusion.

Less original: Warba Insurance

Kuwait.

An optical illusion (also called a visual illusion) is characterized by visually perceived images that are deceptive or misleading. The information gathered by the eye is processed by the brain to give a percept that does not tally with a physical measurement of the stimulus source. There are three main types of illusion - literal optical illusions that create images that are different from the objects that make them, physiological illusions that are the effects on the eyes and brain of excessive stimulation of a specific type - brightness, tilt, color, movement, and cognitive illusions where the eye and brain make unconscious inferences. - Wikipedia.

A cliché (from French, klɪ’ʃe) is a phrase, expression, or idea that has been overused to the point of losing its intended force or novelty, especially when at some time it was considered distinctively forceful or novel. - Wikipedia

Ed Jones!!!

Original: Olay Agency: Saatchi & Saatchi - Germany - 2006 Source: http://www.frederiksamuel.com/blog/ 2006/12/oil-of-olay.html

Less Original: Olay Type of Entry: Magazine Category: Cosmetics & Beauty, Toiletries & OTC Pharmacy Title: IMMIGRATION Advertiser/Client: P&G Product/Service: OLAY TOTAL EFFECTS Entrant Company, City: SAATCHI & SAATCHI, Dubai Country: UNITED ARAB EMIRATES Advertising Agency, City: SAATCHI & SAATCHI, Dubai Country: UNITED ARAB EMIRATES Creative Director: Ed Jones Copywriter: Neeraj Sabharwal, Anjum Shaikh Art Director: Anjum Shaikh, Neeraj Sabharwal Account Supervisor: Malavika Rao, Roger Kanakri Other Credits: Ahmed Kunhamed Source: http://www.joelapompe.net/2008/04/21/ nothing-to-declare-rien-a-declarer/ The copy cat won won Silver Print Campaign & Bronze outdoor campaign!!!

Lateral Thinking: When a low probability line of thought leads to an effective idea, there is a “Eureka” moment and at once the low-probability approach acquires the highest probability. - Edward De Bono. Excerpt from a book by John Townsend & Jacques Favier titled The Creative Manager’s Pocketbook. Page: 2. ISBN: 1-870471-69-5.

A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia

Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN: 0-304-35505-4.

“Imitation is the sincerest form of thievery” excerpt from a book by Capsule titled Design Matters. Page: 84. ISBN -13:978-1-59253-341-1.

Brave Heart

Original: Quark

Less Original: Scottish Arts Council

Less original: Aswaaq

Source: http://www.frederiksamuel.com/blog/2005/09/quark-logo-double.html

Source: Arab Ad Magazine

A logo (Greek λογότυπος = logotypos) is a graphical element, (ideogram, symbol, emblem, icon, sign) that, together with its logotype (a uniquely set and arranged typeface) form a trademark or commercial brand. Typically, a logo’s design is for immediate recognition, inspiring trust, admiration, loyalty and an implied superiority.[1] The logo is one aspect of a company’s commercial brand, or economic entity, and its shapes, colors, fonts, and images usually are different from others in a similar market. Logos are also used to identify organizations and other non-commercial entities.Wikipedia

A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia

Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN: 0-304-35505-4.

“Imitation is the sincerest form of thievery” excerpt from a book by Capsule titled Design Matters. Page: 84. ISBN -13:978-1-59253-341-1.

Incredible!!!

Original: Olay by Saatchi & Saatchi - Russia Source:http://www.frederiksamuel.com/blog/2008/02/olay-2.html

Less Original: Olay

Type Of Entry: Product/Service

Category: Cosmetics & Beauty, Toiletries & OTC Pharmacy

Title: 53? & 31? & 20?

Advertiser/Client: P&G

Product/Service: OLAY TOTAL EFFECTS

Entrant Company, City: SAATCHI & SAATCHI, Dubai

Country: UNITED ARAB EMIRATES

Advertising Agency, City: SAATCHI & SAATCHI, Dubai

Country: UNITED ARAB EMIRATES

Creative Director: Ed Jones

Copywriter: Kalpana Chary

Art Director: Carma Andraos

Typographer: Carma Andraos

Account Supervisor: Malavika Rao

The copycat won Silver outdoor and Silver Print at the 2008 Dubai Lynx Awards!!!

Source: http://www.dubailynx.com/winners/search.cfm?page=1&uen=03793&entryID=1445&keywords=olay

Source: http://www.dubailynx.com/winners/search.cfm?page=1&uen=03792&entryID=1444&keywords=olay

Source: http://www.dubailynx.com/winners/search.cfm?page=1&uen=03794&entryID=1446&keywords=olay

Lateral Thinking: When a low probability line of thought leads to an effective idea, there is a “Eureka” moment and at once the low-probability approach acquires the highest probability. - Edward De Bono. Excerpt from a book by John Townsend & Jacques Favier titled The Creative Manager’s Pocketbook. Page: 2. ISBN: 1-870471-69-5.

Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN:0-304-35505-4

A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. - Wikipedia

“Imitation is the sincerest form of thievery” excerpt from a book by Capsule titled Design Matters. Page: 84. ISBN -13:978-1-59253-341-1.

Thumbs down

A cliché (from French, klɪ’ʃe) is a phrase, expression, or idea that has been overused to the point of losing its intended force or novelty, especially when at some time it was considered distinctively forceful or novel. - Wikipedia

Orchestra

Kuwait

A cliché (from French, klɪ’ʃe) is a phrase, expression, or idea that has been overused to the point of losing its intended force or novelty, especially when at some time it was considered distinctively forceful or novel. - Wikipedia.

Flexibility

Agency: Horizon FCB

Kuwait

Source: Tony Stone

Big Foot

Source: Tony Stone

Kuwait