| Original: HSBC
Agency: JWT Lebanon |
Less Original: Centerpoint
Agency: Pulse DDB Creative Director: Gilbert S. Semillano Copy Writer: May Rhoumani Art Director: Hassan Kanso Kuwait - 2007 Oh my God, this got awarded in the 2008 KAAA!!!Source: http://www.adblogarabia.com/ |
No one has “exclusivity” to feature an electric socket as the main visual in any communication piece of work; however when a renowned global client has already used it to communicate facial expressions of shock or delight (indicated in the headline); then one cannot help being shocked at its “adaptation” in the local market by an internationally affiliated agency to communicate a facial expression by means of an electric socket as the main visual!!! It is however worth mentioning that the work was actually published and for a good cause.
Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own.
As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN:0-304-35505-4
A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. - Wikipedia
The original was done by JWT Beirut, we handle the Jordan account at JWT Amman, please add the info.
Oh & the original HSBC guideline was done by JWT London.